Kate Moss Reunites With Donna Karan New York in Spring Campaign
Kate Moss is reuniting with Donna Karan New York as the face of the brand’s spring campaign.
In an ad campaign that breaks Thursday, Moss was photographed by her close friend and former brand collaborator Craig McDean. Moss previously appeared in the Donna Karan New York ad campaigns in spring and fall 2008, photographed by Mert Alas & Marcus Piggott.
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Donna Karan New York, which was relaunched for spring 2024, represents significant growth potential for G-III Apparel Group Ltd., which acquired the brand in December 2016.
Since the brand’s relaunch last spring, the two previous campaigns showcased eight leading models as a cross-generational portrait accompanied by the message, “In Women We Trust” (the title of Donna Karan’s 1992 campaign).
Featured in the spring 2024 campaign were Cindy Crawford, Linda Evangelista, Amber Valletta, Shalom Harlow, Carolyn Murphy, Imaan Hammam, Karlie Kloss and Liya Kebede, shot by Annie Leibovitz.
The fall 2024 campaign starred Valletta, Hammam, Christy Turlington, Alek Wek, Karen Elson, Eva Herzigova, Edie Campbell and Liu Wen, photographed by Mikael Jansson.
The new campaign that features the 51-year-old Moss alone builds upon this legacy through a multifaceted depiction of the British model that reflects her sensuality and strength. Her selection also represents a cross-generational appeal with a considerable influence on fashion and culture.
The spring campaign comes to life in a serene, light-filled space infused with warmth and natural elegance. In the images, Moss showcases a range of looks from the collection.
“It was great working with Donna Karan New York again and shooting with Craig McDean is always fun. He is like family. To me, Donna Karan has always been about effortless glamour and luxury with a little bit of an edge and this collection really captures all of that,” said Moss.
Moss models looks that are timeless and chic, emphasizing the modern system of dressing for which Donna Karan New York is known. Whether it’s a black blazer reworked with a halter neckline or a draped ecru dress that redefines the body, the designs allow the wearer to embody sexiness, edge and ease. Key pieces range from a linen suit to slouchy knits glinting with Lurex. Silhouettes are adored with hardware, reflecting elements inspired by the archive.
The Donna Karan New York campaign will appear across all Donna Karan social channels. The narrative is amplified with a 360-degree approach across the U.S., utilizing a diversified media mix of high-visibility digital platforms, striking print placements, and premium outdoor displays. The spring collection will be available in North America in select retailers and on Donna Karan.com.
The campaign’s creative direction was handled by Trey Laird. The ads were styled by Jessica Diehl, with hair by Shay Ashua and makeup by Diane Kendall.
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