Instead of using New York Fashion week last December to showcase Yeezy Season 6, Kanye decided to promote his latest collection on his wife, Kim.
A series of paparazzi-style shots showed her out and about in various themed outfits, such as ‘FedEX run Yeezy’ and ‘Business meetings Yeezy’.
Now, as fashion week draws closer again, we’re seeing reminders from Kim’s debut shots last year.
But rather than using only Kim to promote his brand again, this time round Kanye’s decided to branch out and instead is using people dressed up like her, instead.
Including Kylie Jenner’s BFF Jordyn Woods, Abigail Ratchford, Shannon and Shannade Clermont, Sami Miro…and Paris Hilton.
A quick look at the shots could fool you into thinking they’re all of Kim.
With the same long, silver-blonde hair and contouring, all of the Yeezy Season 6 models have been made up to look like Kanye’s muse.
Many thought Paris was a strange yet iconic choice to represent the brand.
Kim’s fashion career arguably started by working as Paris’s wardrobe assistant, and how the tables have turned now that Paris is dressed up as Kim to model her husband’s line.
paris hilton modeling for Yeezy S6 is the most iconic thing i never knew i needed
— Bryan (@bbbgue) January 31, 2018
Kim Kardashian used to organize Paris Hilton’s closet. Now she has her modeling her husband’s $400 spandex bike shorts. Dream big, kiddos #YeezySeason6
— Sowmya Krishnamurthy (@SowmyaK) January 31, 2018
Paris was once credited for making Kim famous back in the day, and people were quick to point this out.
Kim uploaded a shot of Paris to Instagram, captioned: “#YeezySeason6#ParisHilton#ForeverTheOG.”
One person said: “Paris Hilton made kim kardashian famous in 2006.”
“The one who truly BIRTHED YOU” another added.
All the shots featured in the Yeezy Season 6 campaign can be seen here.
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