John Lewis Christmas Advert 2024: Release date, teasers and what we know so far
For many, it has become a big part of the countdown to Christmas. And now, the launch of the annual festive John Lewis advert is just around the corner. The retailer has earned a reputation for going all out to launch its December campaign.
The commercials are often heartfelt with a deeper message, and through the years have introduced us to characters such as Buster the boxer, Moz the monster, Edgar the fire breathing dragon, Monty the penguin and the man on the moon.
Now, the date of this year's launch has been revealed. The advert will air on Thursday, November 14. Its contents are still under wraps, but a teaser posted on social media shows a sofa on an ice rink, and skaters in full winter dress skating around it. For the latest TV & Showbiz news, sign up to our newsletter.
The video, which appears to use the melody of the song Time After Time by Cyndi Lauper, also features the caption: "Tick-tock, tick-tock. The Gifting Hour."
Brad Kella, winner of The Piano 2024, will provide the music for the advert. He told MSN: "For me it’s an absolute honour to be a part of such an amazing and magical project. This will really get people excited about choosing gifts for loved ones and Christmas starts in most households when the John Lewis Christmas advert comes on so it's great to be part of the build up for it. When I was a young aspiring composer, I dreamt and manifested that hopefully one day I would be composing music for John Lewis and to say it has come true is a dream for me."
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