Joey Essex is 'unrecognisable' as he enters the Love Island villa

Joey Essex
-Credit: (Image: ITV)

TOWIE legend, Joey Essex, shocked fans of Love Island during the first episode as he was announced as the very first bombshell of the series.

Joey’s reveal was declared by Maya Jama as the original contestants were gathered around the fire pit. And they were all shocked as she told the islanders that Joey was the surprise new addition to the series. As the video cut to his introduction, Joey told viewers he was “looking for love” and after calling himself the “King” of Essex, he’s searching for his “Queen”.

Something else about Joey's arrival that surprised viewers was his new look as he's ditched his signature dark locks for a buzzcut. And viewers were quick to note the change in appearance on social media.

Joey Essex
Joey Essex has made a shock entrance into the Love Island villa -Credit:ITV

One disgruntled fan wrote: “ Joey Essex looks so different. I don’t like it”.

Another added: “joey essex looks a bit like Ron from season 9,no?” whilst a third commented: “The buzz cut I’m screaming!! #loveIsland ”.

#loveIsland Joey Essex has tried and failed to find love on @CelebsGoDating so now he's going through every other reality show is he?”.

Despite the new look, Joey was welcomed by former Love Island and TOWIE cast members as his arrival was posted on social media.

Andrew Le Page wrote: "1st episode is usually dead but this year they’ve done bit."

And former Love Island winner Kai Fagan added: "This is MADNESS [laughing emoji] Essex, First dates, Celebs go dating, I’m a Celeb and Now Love Island. This man has COMPLETED reality TV."

The official TOWIE Instagram account quipped: "He looks familiar!?" While ex-TOWIE star Demi Sims added: "yes myyyy g get all the girls"

Speaking to The Sun before landing in Majorca, Joey, 33, said: “I feel like Joey Bond, ‘the names Essex, Joey Essex. It felt like a military operation, not even the journey itself but the process of even getting through the application process and to this point.

“I’m extremely single right now, so I’m praying that I’m going to walk out of the villa hand in hand with the love of my life, that’s my main aim and all I care about.”

Joey warned the boys “watch out” as he walked into the villa as he’s “coming for their girls”.

Prior to Love Island, Joey has dated many women in the public eye and has been linekd ti Rita Ora, Stephanie Pratt, Maura Higgins and most recently his Dancing on Ice partner Vanessa Bauer - he's also had two stints on Celebs Go Dating.