Joe Lycett has admitted he feared he’d gone “too far’ when he pretended to storm off of Steph’s Packed Lunch.
The comedian walked off the Channel 4 show in July after presenter Steph McGovern pointed out a plastic Yop! drink bottle in a picture of him in his garden – shortly after he’d claimed to have given up using them.
Muttering “I didn’t realise I was on Newsnight”, Lycett whipped off his mic and stalked off set, apparently angry at the situation.
However, he later revealed the whole thing was set up to make a point about the use of plastic.
Speaking on his show Joe Lycett’s Got Your Back this week, the star said that when he pulled his stunt, relatives started reaching out to him.
“I had friends and family calling to see if I was ok, and I was genuinely starting to think, has this gone a bit too far?" he said.
“It was actually getting quite scary how many people were believing it.”
Despite his worries, Lycett’s trick was a success.
Earlier this week the 33-year-old posted a message on Instagram saying: “I am beyond delighted to announce that following my stunt Yop! have now committed to changing their bottle to clear PET plastic in 2022 and are aiming for it to be made with recycled plastic.
“The world - or at least the world of chilled yogurt drinks - has been changed for the better.”
“Thank you to Steph McGovern and her team, all of my team and to Yop! owners General Mills for doing the right thing,” he added.
Watch: Joe Lycett walks off Steph's Packed Lunch