Dame Joan Collins, 86, is here to remind us that age is nothing but a number in Charlotte Tilbury’s latest beauty campaign.

The Hollywood star is seen smiling alongside younger models in the newly-released shoot which advertises the celebrity make-up artist’s brand new Airbrush Flawless Finish Foundation - which soon garnered an impressive 17,000-strong wait list.

Further pushing the message that the beauty must-have is designed for everyone “whether it’s a Hollywood actress, red carpet superstar, doctor, journalist, CEO, or a working mother”, Collins isn’t the only famous face to feature in the shoot.

Model and drag queen Miss Fame also made the cut alongside make-up blogger Em Ford and Tilbury’s very own nieces, Bella and Sofia.

To further emphasise her claims that the foundation is designed for beauty junkies of all genders, skin types and age groups, a number of men and women trialled the product in a video shared via Tilbury’s Instagram page.

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The £34 matte finish foundation comes in 44 shades and is designed to last all day regardless of sweat, rain or water.

Charlotte Tilbury Airbrush Flawless Foundation | £34 | Shop now

The highly-anticipated product even contains the Magic Replexium Serum that claims to reduce the appearance of wrinkles by up to 22% after eight weeks of use.

The foundation is available to buy online and in all Charlotte Tilbury stores nationwide.

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