Dame Joan Collins, 86, is here to remind us that age is nothing but a number in Charlotte Tilbury’s latest beauty campaign.
The Hollywood star is seen smiling alongside younger models in the newly-released shoot which advertises the celebrity make-up artist’s brand new Airbrush Flawless Finish Foundation - which soon garnered an impressive 17,000-strong wait list.
Further pushing the message that the beauty must-have is designed for everyone “whether it’s a Hollywood actress, red carpet superstar, doctor, journalist, CEO, or a working mother”, Collins isn’t the only famous face to feature in the shoot.
Model and drag queen Miss Fame also made the cut alongside make-up blogger Em Ford and Tilbury’s very own nieces, Bella and Sofia.
![Joan Collins features alongside famous models and bloggers in the new campaign [Photo: Charlotte Tilbury]](https://s.yimg.com/g/images/spaceball.gif)
To further emphasise her claims that the foundation is designed for beauty junkies of all genders, skin types and age groups, a number of men and women trialled the product in a video shared via Tilbury’s Instagram page.
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The £34 matte finish foundation comes in 44 shades and is designed to last all day regardless of sweat, rain or water.

Charlotte Tilbury Airbrush Flawless Foundation | £34 | Shop now
The highly-anticipated product even contains the Magic Replexium Serum that claims to reduce the appearance of wrinkles by up to 22% after eight weeks of use.
The foundation is available to buy online and in all Charlotte Tilbury stores nationwide.