From Kylie Jenner to Rihanna, how celebrities changed the face of the beauty industry

From Rihanna's diverse message to Kylie Jenner's social media influence, why we keep buying into celebrity beauty brands.

What to buy for your Valentine this year

From perfume to lingerie, look no further for this year's most sought after Valentine's Day gifts.

Woman goes viral after face turns purple in hilarious make-up mishap

"Don’t use the Huda baking powder if you plan on doing laser tag"

The Bratz challenge has gone viral and you need to see these makeup looks

Oh the nostalgia.

11 vegan makeup brands you need to know about

Meet the best vegan makeup buys on the block.

This is the best concealer according to Reddit

Is it too late to update our Christmas list?

Zara Is Launching A Make-Up Line

Stop your search for an affordable matte lipstick now

12 makeup artists you need to be following on Instagram

Do your Insta feed a favour...

The Best Black Friday 2018 Beauty Deals You Need To Know About

Hey, everyone loves a deal

Just A Super Useful Guide To Making Small Eyes Look Bigger

How to look doe-eyed ASAP

Our 9 favourite makeup melting cleansers for every skin type

The $8 product behind Gigi Hadid's beauty transformation

Maybelline global makeup artist Erin Parsons tells Yahoo Lifestyle the small tweak she's made to Hadid's beauty look that makes a big difference.

Drew Barrymore's half-done face proves the power of make-up

Drew was given the beauty vlogger treatment when she was called in by super influencer Nikki Tutorials to do a signature half-face of makeup...

Man wearing makeup says bar denied him entry because 'men need to dress like men'

Bobby Rodriguez, a 21-year-old Texan, had to remove his makeup and lashes before getting in, though the club owner is dismissing the controversy as "just a bunch of frivolous baloney."

The Internet can't cope with how incredible this grandmother’s skin is

Does this 78-year-old grandmother hold the secret to youthful-looking skin?

Zendaya goes makeup-free in latest selfie

Actress and singer Zendaya took to her Instagram account to share a rare, make-up free selfie with her fans.

Depressing study shows that women who wear heavy makeup are taken less seriously as leaders

Researchers at Abertay University in Dundee, Esther James and Shauny Jenkins, discovered a correlation between the amount of makeup a woman wears and a colleague’s perception of her leadership ability. Is it right to judge a woman on her leadership skills based on her makeup? Findings indicate that both men and women viewed the women wearing more makeup in a negative light therefore believe she would be a poor leader in the workplace.