When it comes to diets, we all wince at the thought of massive calorie cuts, kale and quinoa and no Pinot for the foreseeable future.
However, a new diet plan called ‘If It Fits Your Macros’, better known by its massive Internet following as ‘IIFYM’, has cheered us considerably - and even made us consider trying a diet for the first time since the 5:2 fad.
We all know clean eating can help us shed the pounds, but IIFYM claims that “there is no magical connection between ‘health food’ and weight loss”.
Instead, the geniuses behind the diet claim the key to successful weight loss is all in the calories. They reckon that so long as you stay within your calorie target you can basically eat whatever you like.
Yes, this includes chocolate glazed doughnuts, cheesy pizza and a lot of other fatty foods that you would usually think would ruin your diet.
So long rice crackers, rabbit food and ‘cheat day’ guilt: a balanced diet is now a doughnut in each hand.
But does it work? A little scroll through the associated Instagram hashtag proves that this is one diet that gets results. So, regardless of what you eat, as long as you’re eating less calories and meeting your macro nutrition (getting enough protein, carbs, fat and fibre) you can lose weight at a steady rate.
Music to our ears.