Hot 'Fashion Santa' is still going strong two years on

Fashion Santa hit headlines in 2015 after starring in a Christmas campaign like no other.

53-year-old Paul Mason stunned the world with his good looks and white beard. Little did we all know that he’d been modelling for three decades and the whole Santa look was a happy accident.

After appearing in campaigns for the likes of DKNY and Dolce & Gabbana, Mason simply stopped shaving after his mother passed away. “Then the beard took on a life of its own, and I decided I liked the look,” he told Beautygeeks.

Despite Toronto’s Yorkdale Mall trying to trademark his name, he hasn’t laid low in the two years since. Instead, Mason has used his newfound fame to book tons of fashion shows and magazine covers.

He’s also found fans in the likes of Justin Bieber and continues to impress with his love of the colour red.

Here’s hoping Fashion Santa never goes away.

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