Holly Willoughby does a Gwyneth Paltrow, launches lifestyle brand

Holly Willoughby has added a new job to her already impressive CV [Photo: Getty]

Holly Willoughby has added yet another string to her already laden bow, as she is set to launch debut lifestyle brand, Truly.

Yesterday, the ‘This Morning’ presenter took to Instagram to inform her 3.5 million followers of her latest career move.

Alongside a sneak preview of the upcoming website, the 36-year-old wrote: “So… finally I get to tell you about something I’ve been working on passionately and secretly for a long time… This is Truly, my new lifestyle brand that launches in the autumn. I’d love you to be part of the Truly family so please register here (find the link in my bio above) to find out more and keep updated on all things Truly. Let the adventure begin!”

According to the site, Willoughby’s new career venture is dedicated to “beautiful things that are of the highest quality, surprisingly affordable and designed to make your life easier”.

Ahead of its launch in autumn 2018, fans are invited to sign up to the website to keep up to date with the presenter’s latest project.

And the past few months must have proven a juggling act for the mum-of-three who not only presents This Morning but also runs a clothing line with Very, co-writes children’s books with sister Kelly and boasts the position of ambassador for both Garnier UK and Diet Coke GB.

But what can fans expect from Truly?

In a recent interview with The Guardian, the 36-year-old gave the lowdown on her upcoming website.

She revealed: “For me, being a woman, it’s nice to have a space where you can have that honest, open conversation that isn’t too militant or frightening or one-way.”

But Willoughby emphasised that she has not sought inspiration from fellow celebrity mum, Gwyneth Paltrow, who runs controversial lifestyle brand, Goop.

“So the only things I’ve heard on This Morning about Goop, we had some sort of vagina steamer thing that you put on the toilet with herbs and stuff,” she joked. “As yet, on our list, there’s no vagina steamer.”

For those who can’t possibly wait to hear more about her latest venture, make sure to sign up to her new website for upcoming news and updates.

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