You really can't go wrong with a midi dress; it's one of the most versatile pieces in your wardrobe, and perfect for looking smart whilst also being comfortable, and easy to throw on. Not to mention it can be worn all-year round.
There's no shortage of styles to shop these days either; from floral to striped, it feels like there are thousands of designs available.
Paired with nude, pointed-toe court heels and her signature blonde bob, she donned the high street dress for her presenting slot on ITV's This Morning on 9 February to celebrate 20 years since financial whizz Martin Lewis' first appearance on the show.
It's not surprising it was hit among Willoughby's 8.1 million Instagram followers, as commenters raved about the Oasis dress' pretty floral design.
Best of all, it's currently on sale, reduced from £79 to £47, so if you're as obsessed with this midi dress as much as we are, make sure you snap it up before it sells out.
Why we rate it
Available in sizes 6-18, it has a beautiful floral print, a crew neckline, and draped short sleeves with a slight ruffle.
Made in a lightweight crepe fabric, it's perfect for pairing with a tailored coat and boots during the winter, or switch out for white trainers and a light jacket for spring. Add heels and you even have the ideal outfit for a spring wedding.
The tie-waist belt also means you can customise its fit, to either cinch in the waist or leave loose for a more relaxed feel.
While Willoughby kept her accessories simple, opting for just a pair of heels, you could also add a gold necklace, cross body bag or earrings to add a touch of glamour and elevate your whole look.