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We already know twinning with your kids is a thing. You can even twin with your other half (should you so desire). But, now thanks to H&M you can perfectly match with your pooch.
The collection is part of a collaboration with luxury knitwear designer brand Pringle of Scotland and it’s launched just in time for cosy season.
Classically British in style, with highland argyles, jacquards, and fair isle knits, the collection contains dog versions to match two human-sized jumpers.
From cute patterned jumpers, trousers, skirts and scarfs, just think of the Instagram opportunities for matchy, matchy picture taking; frolicking in the Autumn leaves, cuddled up in front of the fire, all in cosy co-ords.
Even better, the range is part of H&M’s Conscious collection, meaning each item has been made with recycled polyester and organic cotton. Winning at life or what?
Holli Parkinson, knitwear designer at H&M, said of the collection: “We fell completely in love with the brand’s history, from their intimate and modest origins from Hawick, Scotland, to their technical innovation in knitwear.
“We met the team at Pringle in their design office in London’s Vincent Square, presenting our initial trend idea to them.
“We selected some of our favourite pieces, a range of silhouettes and a vast variety of the brand’s traditional patterns and went back home to Stockholm to start designing,” she continued.
The full collection, including hats and scarves, sweater dresses, hoodies and leggings, is available to buy in H&M shops and online.
But be quick as it’s already proving to be a huge hit on social media and a lot of the sweet stock is sold out online.
should i buy this coat from h&m for my dog... yes or yes ?? pic.twitter.com/vPS8lvP5jt
— brook (@j_brookles) October 10, 2019
H&M have brought out a dog clothes range, I know where my next pay is going. X pic.twitter.com/zEvarc4NLD
— Lib (@ljemmmm) October 9, 2019
And fear not if you don’t have a pooch to perfectly match to, the collection is a total style score in its own right, with Autumn/winter staples in Pringle’s signature argyles and jacquards with pops of on-trend neon to give it a modern twist.
Katy Wallace, Brand Director at Pringle of Scotland said: "Pringle of Scotland has a long history of collaboration, and this latest partnership with H&M has been hugely inspiring.
"We are always looking for new ways to express the DNA of our heritage knitwear and we hope this latest playful, sporty take on our famous argyle and fair isle knitwear will delight our existing customers, as well as reach a worldwide audience via H&M."
Prices start at a bargain £9.99 for accessories.
Go, go, go....