Heinz making 'huge' change to baked beans for first time in its history
Heinz are making a huge change to their iconic baked beans for the first time in its 150 year history.
Fans of the leading brand of baked beans are being asked to create a new flavour and to dream up the Beanz of their dreamz.
And the winner will see their new flavour of Heinz Beanz on supermarket shelves and make history too.
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From spicy to sweet and everything in between, Heinz is calling on people across the UK to get creative and pitch their dream flavour combinations by entering the Heinz Beanz flavour competition.
The decision to turn to its fans for inspiration comes off the back of new research by Heinz revealing that over half of Brits (52 per cent) enjoy adding extra flavours when cooking Beanz at home.
A further 38 per cent agree that Beanz serve as the perfect base for adding their own twist in the kitchen. With scratch cooking often seen as time-consuming (34 per cent) or too difficult (30 per cent), it’s no surprise that Heinz Beanz, beloved for its simplicity and versatility, remains a staple for flavour-packed experimentation in kitchens across the UK.
Brits are more experimental in the kitchen than ever before, so asking the general public for their opinion on the new flavour is a no brainer.
Nearly nine in 10 (86 per cent) of home cooks enjoy trying out new recipes, with younger generations leading the charge. Nearly half of 18–34-year-olds (48 per cent) experiment with a new recipe at least once a week, compared to just 18 per cent of over 55s.
Last year, the company unveiled a new flavour in time for Christmas. Its Pigs In Blankets version was a limited edition for the season.
Alessandra de Dreuille, Director of Meals at Heinz said: “Heinz Beanz have been a kitchen staple for nearly 125 years, but we’ve never asked the public to decide what flavour comes next - until now.
"We know that Brits are already getting creative with their Beanz, so it’s a no brainer for us to get them involved in deciding what the next flavours should be. Whether it’s a spicy twist, a nostalgic favourite, or something totally unexpected, we’re giving Brits the chance to create the next Beanz classic.”
To enter, fans should go to the http://beanzofyourdreamz.heinz.co.uk/ and pick up to three ingredients to create a new flavour. They then have to name their creation and explain why they are the Beanz of their dreamz.
There are prizes just for entering too. The top three flavours will become available to buy in stores with the winners banking £5,000 and a lifetime supply of Beanz.
