Head & Shoulders launches 'world's first' fully recyclable bottle made using recovered beach plastics

Plastic is so intrinsic to our every day lives, yet the scary fact remains that 12 million tonnes of our discarded plastic enters the marine environment every year.

It’s one of the greatest problems that our environment faces, and habits need to change – fast.

We’ve seen brands making waves towards tackling ocean plastic waste, but Head & Shoulders has perhaps made the biggest move yet.

Partnering with Tesco, the haircare brand has released a shampoo bottle made using plastic recovered from each shores.

As part of its “Clean Hair, Clean Beaches” initiative, up to 25% of its new packaging is made using beach plastic.

While plastic retrieved from the ocean is hard to reuse due to degradation issues, Head & Shoulders has managed to integrate this large percentage into its bottles.

What’s more is that everything bar the lid is 100% recyclable.

The bottles have been collected tirelessly by thousands of volunteers, coordinated by recycling experts, Terracycle, and the Europe’s largest waste management company, Suez.

The project began in France in 2017 with 170,000 bottles and the company received an award from the UN for their dedication to recycling.

David Attenborough’s ‘Blue Planet’ launched the world’s plastic problem onto a global platform when it the documentary was released in December 2017.

Since, consumers are taking steps to curb their plastic usage in any way possible from using reusable straws to carrying reusable cups.

Head & Shoulders, well played.

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