From vaginal steaming to charcoal latte’s Gwyneth Paltrow has built herself a reputation as a health guru, so fans might be surprised to know that the actress turned wellness entrepreneur drinks alcohol every day of the week.
“I like to unwind with one of my baths and a glass of Japanese whisky. I’m a seven days-a-week drinker,” she told the Evening Standard. “I learned that in London!”
What’s more, the ‘Avengers’ star isn’t a slave to her health and fitness regime.
“I get up early and I like to have half an hour in my kitchen with a coffee before my kids get up,” she says.
“And then it’s sort of regular mum stuff. I take them to school, I exercise and then I come to the office and I’m at Goop all day. I try to be home by 5pm so we can sit around the kitchen table and do homework and then we eat together as a family.”
The 45-year-old was speaking ahead of launch of her famous wellness brand, Goop’s new pop-up store in London’s Notting Hill.
“It all started in London — the first iteration of the company was here and my first team was here, and we still have a good readership in the UK, so I really wanted to come home,” she said of the opening.
“It’s a celebration of what we’ve achieved in a decade. Looking back on where we started… it’s crazy.”
Gwyneth launched Goop in 2008, originally as a sort of weekly newsletter of recommendations. But since then the brand has continued to grow and was recently valued at $250 million (around £190 million).
But it hasn’t been without controversy. Earlier this year Goop agreed to pay a large settlement after allegations it made unscientific claims about three of the brand’s products.
It’s not the first time the lifestyle brand has come under fire for false advertising and misleading health claims either.
Back in July, it was revealed that Goop teamed up with publishing house CondéNast to run interviews with non-traditional practitioners. But when the publishing powerhouse wanted to fact-check Goop articles, the partnership promptly ended after just two issues.
Last month, the lifestyle corporation fell under scrutiny once more when nonprofit group Truth in Advertising accused Goop of exploiting women with products which claim to combat health problems.
But Gwyneth isn’t too concerned about the criticism. “I’m not actually that invested in what people think of me, and I don’t spend a lot of time thinking about that,” she told Evening Standard.
“I’m really clear about who I am and what my intentions are, so I kind of feel like what people think of me is none of my business.
“You try to do good work and you hope people will have a personal experience of that work, and it will be aligned with what you’re trying to do but if it’s not then that’s OK.”
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