The advert featured examples of men fighting, bullying each another and harassing women – and some called the shaving company out for its ‘anti-male’ campaign.
Twitter users are sharing pictures of a Gillette razor designed for men, together with a women’s razor from the same brand, and pointing out the latter costs significantly more.
People are suggesting the brand – and its parent company, Proctor & Gamble – cannot be ‘taken seriously’ for its message on gender until it removes the ‘tax’.
Pink tax doesn’t just apply to razors. Researchers have found the ‘gender price gap’ applies to everything from dry cleaning to children’s clothes.
A survey conducted in New York recognised there is effectively a ‘pink tax‘ on transportation for women, who spend more on services such as Uber and taxis in order to ensure their safety in getting around.
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