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Fashion Week regulars are well-versed in the weird and wonderful trends that grace the runway but the latest accessory at Vivienne Westwood even managed to surprise the most experienced crowd.
For the SS20 show, designed by Westwood’s husband and partner in the business, Andreas Kronthaler, a model stepped out in a giant fish-shaped hat.
If you could steal your eyes away from Bella Hadid’s Marie Antoinette bridal gown for one moment, you’ll have noticed that the supersized headgear swam amongst pointy capes, giant hair bows and clothing hangers forged into makeshift hats.
Perched atop a suit-decked model’s head, the bizarre headpiece was smothered in black and gold sequins with jazzy eyes and a surprisingly chic tulle fin.
Keeping the rest of the look a little more low-key, the model also wore an oversized blazer with an asymmetric skirt, spotty tights and a ribbon neck-tie.
But there was a serious message behind the talking-point-of-an-accessory.
The hat was actually crafted from scraps of sequins found lying in an old box in the design studio cupboard and Kronthaler wanted to inspire others to recycle, upcycle and buy less.
“What I believe is that we should buy less and really love the things that we buy,” Kronthaler told The Guardian. “I have reduced the collection to its essence - if people are going to buy less, then I should be making less - and then to stretch it into a show I make some pieces with fabric that is dormant around the studio.”
Although it wasn’t the only environmentally conscious move within the collection, as a t-shirt dress emblazoned with a tiger’s face also walked the runway to support Fauna and Flora International - the world’s first international wildlife conservation organisation.
The question is, how many of us will be able to pull off the fish hat next season?