Ferrari Just Unveiled Two New Racing-Inspired Eyewear Collections
The Prancing Horse wants to help you coordinate your shades with your whip.
Ferrari just unveiled two new distinct but complementary eyewear collections that reflect the Italian marque’s bold design DNA. Ferrari has again partnered with EssilorLuxottica to get the glasses in front of a global audience. (The two previously launched the Ray-Ban line for Scuderia Ferrari.) By defining two clear segments, Ferrari is hoping to streamline its eyewear portfolio and bring Ferrari fans a more diverse range of specs.
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The new Ferrari line is an ode to the fashion and lifestyle evolution initiated by creative director Rocco Lannone. The Scuderia Ferrari range is inspired by, you guessed it, racing. The two collections currently include six styles that range from sunglasses to readers.
The Ferrari line eschews the marque’s Formula 1 history to focus on the “urban and metropolitan context.” In other words, these models were made for the street. The frames reflect the aesthetic codes of Ferrari’s fashion and lifestyle collections, so style-savvy collectors can create cohesive looks. The Spring/Summer 2024 selection showcases lightweight “Made in Japan” titanium construction, leather inserts, and a high-end acetate silhouette. Each pair also features saddle-style stitching, crystal lenses, unique textures, and daring colors. The Prancing Horse logo occupies pride of place on the temple, naturally.
Conceived and developed on F1 tracks, the Scuderia Ferrari range is as sleek and sporty as the cars in its namesake racing division. The aerodynamic designs are made of more durable materials, like injected plastic and rubber. In addition, wrap-around masks, geometric constructions, eye-catching hues, and mirrored lenses evoke the thrill of racing. The Scuderia Ferrari shield emblem adorns the frame in another nod to the marque’s racing roots.
Standouts of the lineup include a bright-yellow wraparound pair with mirrored lenses (ref. OFZ6007U) and classic square-frame glasses (ref. OFZ6002U) that take design cues from the Ferrari 312T and Dino 246. More low-key options range from double-bridge metal sunglasses (ref. OFZ5001) to readers with elegant red accents.
The eyewear will be available through Ferrari’s official channels and EssilorLuxottica’s global retail network. Happy shopping.
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