Fashion's 'It' crowd is getting younger, as Netflix's rising stars take to the FROW at Fendi

Danielle Fowler
Freelance Writer
Calling all Netflix fanatics, how many famous faces did you recognise on the Fendi front row? [Photo: Instagram]

Last year, Fendi was Instagram’s most coveted label with images of logo-decked influencers cradling its nostalgic baguette bag plastered across our feed.

Fast-forward to 2019, and it seems the Italian fashion house is now targeting Generation Z by planting a handful of famous faces on the FROW.

Star of the Sabrina the Teenage Witch reboot, Kiernan Shipka, made Fendi’s guest list this season [Photo: Getty]

For the AW19 show during Milan Menswear Fashion Week yesterday, Fendi invited ‘Stranger Things’ star Noah Schnapp, 14, to sit alongside 18-year-old Kiernan Shipka of ‘Chilling Adventures of Sabrina’ fame.

‘Stranger Things’ star Noah Schnapp, 14, took to the front row at Fendi yesterday [Photo: Getty]

Further cementing its tie with the Netflix generation, the brand also enlisted the help of ‘Riverdale’ actor Rob Raco who took to the front row in a logo-emblazoned Fendi jacket, micro sunnies and matching socks – the ultimate millennial starter pack.

In one final bid to show off its covetable connections, the show opened with a performance from 24-year-old rapper Jackson Wang.

Rapper Jackson Wang, 24, performed at the Fendi AW19 show [Photo: Getty]

But Fendi isn’t the only brand guilty of dressing pop culture’s up-and-coming in gram-worthy ensembles.

Pushing Kate Moss, Rihanna and Nicole Kidman from the spotlight, ‘Stranger Thing’s actress Millie Bobby Brown, 14, is one of the industry’s most sought after names.

But she’s a Calvin Klein recruit and was last spotted at the American fashion house’s SS19 show decked in head-to-toe designer clobber.

Millie Bobby Brown watches the Calvin Klein SS18 show alongside Paris Jackson and Brooke Shields [Photo: Getty]

Then there’s the Primrose Hill set 2.0, with the likes of Brooklyn Beckham sending fans into hysteria after front row at Pam Hogg last season with a camera to hand.

Brooklyn Beckham sparked fan hysteria after sitting FROW at Pam Hogg on September 14, 2018 [Photo: Getty]

Meanwhile, Anais Gallagher and Iris Law continue to dominate the social media circuit and have become permanent fixtures on the front row.

Sofia Richie joined Amber Heard, Nicki Minaj and Kate Beckinsale on the FROW in September 2018 [Photo: Getty]

Across the pond, Sofia Richie is another celebrity sprog who was sandwiched between Amber Heard and Nicki Minaj at the SS19 Oscar de la Renta show.

While Michael Jackson’s 20-year-old daughter Paris is also in high demand with a number of shows under her belt from Moschino to Dior.

But with designers now live streaming their shows and sharing glimpses from behind-the-scenes via Instagram, it was only a matter of time until brands would snap up rising talent in a bid to stay on top of their game.

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