A family affair: David Beckham brings son Romeo to Kent & Curwen AW18 presentation

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  • David Beckham
    David Beckham
    English soccer player
Kent & Curwen
David Beckham attended the label’s AW18 preview during London Fashion Week Mens [Photo: Getty]

This season, menswear label Kent & Curwen teamed up with photographer Perry Ogden for its AW18 presentation-turned-exhibition.

In celebration of ‘real men’ and their everyday rituals, Ogden cast everyone from film students to artists for the collaborative project.

Kent & Curwen
Perry Ogden photographed everyday men for the brand’s AW18 presentation [Photo: Getty]

Entitled ‘The Boxer, The Artist and The Musician’, the 34-piece exhibition and short film focuses on how the label has adapted since the 1920s to meet the lives of everyday men.

“As a master of documenting British culture Ogden is the perfect person to capture the evolution of Kent & Curwen,” creative director Daniel Kearne said. “There is an honesty and toughness in his work that resonates strongly with what we stand for.”

The photographic series also emphasises the act of ritualistic preparation, as men psych themselves up for everything from a gig to a football game.

Kent & Curwen
David Beckham arrives at the Kent & Curwen AW18 presentation [Photo: Getty]

And who could be more familiar with the concept than Kent & Curwen partner and style muse David Beckham?

The former football player arrived at the presentation earlier this afternoon with son Romeo in tow while his mum and sister watched on.

Kent & Curwen
Romeo Beckham arrives with his grandmother Sandra Beckham to the AW18 presentation on Floral Street [Photo: Getty]

“I’ve always respected Perry’s work and he really has captured the essence of the brand in a powerful way,” Beckham said in a press statement. “The idea of preparation strikes a chord with me personally as that has always been a key characteristic of my career.”

The British brand has set up shop just doors down from the flagship store and the must-see exhibition is open to the public until January 9th.

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Read more from Yahoo Style UK:

Cottweiler unveils AW18 collection at famous London landmark

Oliver Spencer pens a sartorial love letter to London in AW18 show

London Fashion Week Men’s: All the action from the FROW

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