EXCLUSIVE: Uber and Nuuly Team Up to Make Clothing Rentals Easier for Students
Uber is back with another fashion partnership, this time bringing extra benefit to its Uber One for Students users with Nuuly.
Similar to Uber’s role in transportation, Nuuly, the women’s clothing rental subscription service from Urban Outfitters Inc., has reframed the rental game. Subscribers pay $98 to rent six items per month with shipping, cleaning and repairs included. Items are shipped in a recycled, reusable Nuuly bag. The Uber One for Students membership is priced at $4.99 per month with benefits including earned credit and free delivery on eligible Uber Eats orders.
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Notably, Uber is no stranger to partnerships within the fashion and beauty space. In 2021, Estée Lauder inked Uber Eats’ first beauty partnership which followed Uber’s partnership with Marc Jacobs in 2016. Also in 2016, Lyst tapped Uber to deliver gift bags during New York Fashion Week.
Uber’s latest partnership which connects its Uber One for Students users with Nuuly appeals to the young, budget conscious and sustainability conscious consumer.
With this in mind, Georgie Jeffreys, head of marketing at Uber, told WWD that “Uber One for Students and Nuuly are the ultimate duo” making it easy for users to streamline rides, meals and clothing rentals. “With student-friendly benefits and prices, members save across all aspects of student life from rides across campus to late night study snacks and more. The Nuuly partnership is the perfect addition, helping students stay stylish without breaking the bank.”
“We’re excited to offer Uber One for Students members another benefit that we know they’ll love and need,” Jeffreys said. “Uber One for Students already provides big savings on rides and Eats, and now, will help students curate their wardrobes from their favorite brands. We know college life is full of special occasions, from game days and spring break vacations to friend group trips and graduation parties.”
The expansion is timed with Spring Break getaways, students will be able to get a discount when they use Nuuly to shop for looks from brands on the rental subscription. The offering is the first outside of eats and rides for the program.
In addition to receiving a discount on Nuuly purchases, members are encouraged to use the Uber Courier service for an easier return process. Uber Courier will pick up a student’s Nuuly bag and deliver it to UPS.
In practice, students will receive $20 off any Nuuly purchase by entering the code UberxNuuly in the Uber app. Uber is also offering 50 percent off on members; first return with Uber Courier with the code FIRSTRETURN50.
Jeffreys told WWD that its partnership with Nuuly is only the beginning for fun perks in store for Uber One for Students members.
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