Everything you need to know about Beauty Pie
What makes up the price of your favourite beauty products? The cost of formulas and basic packaging, of course, but also marketing (is there a celebrity involved?), retailer markups, extra packaging...it all adds up. But what if you could get the effective formulas without all the frills?
In comes Beauty Pie, the brainchild of entrepreneur Marcia Kilgore. With successful brands such as Soap & Glory and footwear label FitFlop under her belt, Marcia's digital-only beauty brand is now an industry-favourite for its stellar ingredient technology and accessible prices.
What is Beauty Pie?
An experienced industry insider, Marcia created Beauty Pie to provide consumers with exceptional formulas sourced from the best factories worldwide - all while keeping costs low by cutting out the middleman, excessive packaging and expensive marketing budgets.
How does Beauty Pie work?
You can either buy Beauty Pie products at a ‘typical’ price (i.e the price you’d expect to pay any other brand for products of that quality) or at a reduced price, for example, a cleanser worth £50 for only £12.10 - that's more than 50% savings!
To access the lower prices, you need to become a Beauty Pie member. Sign up for a free 30-day free trial to see if you like the site and products, and if you do, snap up an annual membership for £59 (which is under £5 a month).
Unlike under the previous tiered membership system, there’s no longer a limit on how often you can shop or how much you buy, so you can shop 'til you drop.
Is Beauty Pie worth it?
Considering you can shop your entire beauty routine (including incredible scented candles!) on Beauty Pie, we think so! Where else can you buy a fragrance by a master perfumer or get a high quality retinol serum for less than £20?
What should I buy from Beauty Pie?
Here are our top picks from Beauty Pie. Happy shopping!
Beauty Pie Super Healthy Skin™ Ultimate Anti-Aging Vitamin Cream V2.0
Super Healthy Skin™ Ultimate Anti-Aging Vitamin Cream V2.0
Beauty Pie's newest launch to date has already got beauty editors buzzing over its glow-bestowing power. The sequel to the much-loved original – branded the “Swiss pocket knife” of facial moisturisers – is loaded with all the right actives for an even tighter, brighter complexion. Its blend of niacinamide, vitamin C, hyaluronic acid and grape stem cells, when used daily, helps to even out skin tone and smooth out fine lines, leaving the perfect dewy finish. This is a real steal, too, at £29 with the membership, compared to £140 without.
Beauty Pie Youthbomb 360 Radiance Concentrate Serum
Youthbomb Radiance Concentrate
The award-winning 360 Radiance serum is frankly addictive once you see the results. The formula, created by consultant dermatologist Dr Andrew Markey, uses a ‘Biolog-Elastic Complex’ of 15 active ingredients to brighten and smooth fine lines, plus oat-derived molecules to boost elasticity in the skin. Especially ideal for addressing dullness and hyperpigmentation, its trial results showed 86% of panellists noticing a healthier glow after just four weeks of use.
Beauty Pie Japanfusion Pure Transforming Cleanser
Japanfusion™ Pure Transforming Cleanser
Another of the brand’s bestsellers is the gentle Japanfusion Pure Transforming cleanser, ideal both for sensitive skin and for a fresh, clean base under foundation. Beauty Pie uses a Japanese hybrid technology to create a triple-texture formula, which transforms into a gel, then oil, then milk when mixed with water, so that all skin types can remove any makeup and excess oils without leaving any residue or unwanted dryness. At just £10 with a membership, it’s an equally reliable and affordable addition to any skincare regime.
Beauty Pie Superdrops Brightening Niacinamide
Superdrops Brightening Niacinamide
Think of niacinamide as the all-rounder skincare ingredient. It maximises the hydrating properties of your moisturiser, strengthens the skin barrier by boosting the natural ceramide production, soothes inflammation and helps with discolouration. In short, we could all benefit with a niacinamide serum in our routine. Beauty Pie's version is bolstered with antioxidants and a peptidic surfactant to prevent future breakouts and create a healthy glow.
Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum
Triple Hyaluronic Acid Lipopeptide Serum
This miracle serum contains a cocktail of skincare ingredients for the ultimate glow. These include triple-weight hyaluronic acid for intensive hydration, seafill molecules for smoothing out any wrinkles and super-peptides with anti-aging properties to help maintain a youthful complexion. Beauty Pie recommends this serum particularly for those with dry or dehydrated skin in need of a little added dewyness.
Beauty Pie Wrap Star Tubing Mascara
Wrap Star Tubing Mascara
While Beauty Pie is a dab hand at skincare, its meticulous approach to makeup is just as impressive. As far as tubing mascaras go, this one is a great option for long-lasting, defined and truly smudge-proof lashes. The combination of its Absolutube technology – which ensures the product surrounds each individual lash without leaving any flakes – and a polymer coating to lengthen and hold the curl gives a natural, but noticeable, glossy finish.
Beauty Pie Superluminous Under-eye Genius
Superluminous Under-eye Genius
For weary eye bags in need of an energy boost, the Under-eye Genius is a purse-friendly pigmented corrector which sits beautifully over an eye cream and under concealer. Infused with sunflower and castor oils to hydrate and protect the skin barrier while it works, the product comes in three shades to combat blue, brown and purple-toned dark circles, depending on your skin tone. For a seamless, non-cakey finish, apply in light layers with your finger from the inner eye to the outer corner.
Beauty Pie Super Healthy Skin™ Ultimate Anti-Aging Cream
Super Healthy Skin™ Ultimate Anti-Aging Cream Anti-Aging Cream
A staple of any Beauty Pie collection, the original Anti-Aging Cream is the key to a healthy-looking radiance and naturally plumped skin. Packed with hyaluronic acid and plant actives to maximise hydration, its formula suits all skin types and also incorporates complexion brighteners, antioxidants and a face-sculpting complex to support collagen production. For a fail-safe moisturiser that also sits beautifully under makeup, look no further.
Beauty Pie Super Healthy Skin™ Deluxe Body Moisture Crème
Super Healthy Skin™ Deluxe Body Moisture Crème
Beauty Pie’s Body Moisture Crème is a taste of luxury without the bank-breaking price. Expertly formulated in a French lab, it’s lightweight and non-greasy, but perfectly nourishing for the colder months. Apply generously into slightly damp skin after showering, and enjoy a deliciously scented glow, thanks to the combination of hibiscus flower, shea butter, tangerine and tonka bean essential oils.
Beauty Pie Plantastic Apricot Butter Cleansing Balm
Plantastic™ Apricot Butter Cleansing Balm
Cleansing balms are a firm favourite with the GH beauty team when it comes to effective makeup removal. Beauty Pie’s Plantastic Apricot Butter balm comes with an organic cotton muslin cloth, and is infused with both skin-softening antioxidants and the right plant-based oils to wash away even the most stubborn waterproof mascaras. Its rosehip seed and apricot kernel oils moisturise the skin as it works, and its rich, milky texture gently helps to purify clogged pores after a long day.
Beauty Pie Supercheek Cream Blush
Supercheek™ Cream Blush
For a pop of colour but with a flattering, dewy wash, the Supercheck Cream Blush always delivers. With eight vibrant shades to choose from, these little pans offer an easily blendable formula and a silicone elastomer gel for a matte finish. Gently melt the product into the cheeks with your fingers to enhance a natural flush from within.
Beauty Pie Triple Hyaluronic Acid Deep Moisture Miracle Cream
Triple Hyaluronic Acid Deep Moisture Miracle Cream
This editor-approved "Miracle Cream"contains three different forms of hyaluronic acid acid, peptides and antioxidants to plump, deeply hydrate and protect, leaving skin juicy and bouncy. Layer over your chosen serum for a glow that lasts all day.
Beauty Pie Super Healthy Skin™ Featherlight UVA/UVB SPF50 Sunscreen + Primer
Super Healthy Skin™ Featherlight UVA/UVB SPF 50 Sunscreen + Primer
This 2-in-1 sunscreen and primer is a great double agent for both sun protection and a glowy, makeup-ready base. A carefully curated blend of light-absorbing chromophores, tomato stem cell and grape extract uses new generation technology to absorb potentially skin-ageing UV waves while detoxing the skin, so when applied daily in the morning after moisturising, it creates a hydrating protective barrier to radiation. Even better, it’s non-comodegenic, so it’s lightweight enough not to clog pores (and risk creating spots and blemishes).
Beauty Pie Über Youth™ Neck & Chest Super Lift Serum-Spray
Über Youth™ Neck & Chest Super Lift Serum-Spray
When it comes to anti-ageing and sun protection, it’s important to cover all bases. This means making sure not to neglect the neck and chest area, and instead regularly incorporating a serum-spray like this into your daily beauty regime. Using 5% niacinamide, super-peptides and a phytobioactive called Kigeline, it combats side-sleeping lines, sun damage and skin sagging – the three biggest causes of décolleté aging. Most effective when used daily in the morning and/or evening, 89% of Beauty Pie’s testers saw that signs of ageing were visibly reduced after regular use.
Beauty Pie Wondergloss Collagen Lip Oil
Wondergloss Collagen Lip Oil
For a glossy, skin-loving lip oil that suits a bare face just as much as a fully made-up one, look no further. Created in the brand’s Italian labs, the Wondergloss Collagen Lip Oil gives a sheer but shiny wash of colour, in four warm and cool toned shades. Infused with hibiscus and cherry oils, plus collagen AC micro-vectors, its non-sticky shimmer comes with antioxidant benefits and the perfectly plumped look for day to day.
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