'Endless possibilities:' Barbie unveils DIY 'You Create' doll kit with custom accessories
Barbie is letting "You Create" your own doll for the first-time ever.
To celebrate the 15th anniversary of Barbie Basics, a line of collector's edition Barbie dolls, the dollmaker is releasing a brand-new line of mix-and-match Barbie dolls complete with swappable doll bodies, heads, wigs and universal fit fashions.
The more customers collect, the more unique looks they can create to play and display their unique Barbie collection, Mattel Creations said in a Friday news release. The first of three "You Create" kits was made available for purchase online starting Thursday, March 6 for $100.
Additional details about the Barbie's newest line will be released through a virtual event hosted by Mattel Creations on Thursday.
"For years, Barbie collectors have been putting their own spin on the iconic doll form – through customizing their Barbie dolls’ rooted hair, sewing their own looks and even painting doll faces with custom glam," a statement from Mattel Creations reads. "In fact, more than a third of Barbie adult fans buy Barbie dolls with the intent of customizing them, as they crave styles that reflect their own personal look."
Here's what to know about Barbie's "You Create" kits, including what accessories are included.
Barbie reveals looks, accessory combinations
Those looking to unleash their inner stylist, or are simply fans of the brand, can choose between three different body types, three interchangeable wigs and three universal outfits, shoes and accessories to create more than one custom creation.
The "You Create" kits offer customers choice, or "endless possibilities," according to Barbie. Barbie dolls, retailed at $25, from a new Barbie Basics collection also released in honor of the 15th Anniversary can be mixed and matched with the accessories from the "You Create" kits.
The Barbie Basics dolls will be available for purchase sometime this spring, but the "You Create" kits are already available for purchase.
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Barbie honors singer Alicia Keys, recording engineer with dolls
Barbie announced Thursday it would be honoring women in music with two new dolls representing important roles in the music industry: musical artist and tour manager.
The dolls, inspired by Grammy-award winning singer Alicia Keys and her relationship with her recording and mix engineer, Ann Mincieli, who founded "She Is The Music," an industry-wide movement to empower female creators.
The 2025 Barbie Women in Music Career of the Year set also aims to inspire the next generation of women who will be the music industry's future creators. The dolls, also released Thursday, can be purchased online for $29.99 from Mattel Shop, Amazon, Target and Mattel Creations.
"This year’s Barbie Career of the Year set recognizes the accomplishments of women in music, while shining a spotlight on careers in the industry that might not be as well-known as a musical artist," Krista Berger, senior vice president of Barbie and the global head of dolls at Mattel, said in a news release. "Recognizing that only 22% of artists across music charts are female, the Barbie Musical Artist doll celebrates the women leaving their hearts on the stage by performing and singing their own music across genres."
This story was updated to add new information.
Contributing: Julia Gomez, USA TODAY
This article originally appeared on USA TODAY: Barbie drops mix-and-match DIY doll kit 'You Create'
