EleVen by Venus Williams Teams Up With CorePower Yoga for First Yoga Collaboration
Venus Williams is bringing her signature sportsmanship and ethos from the tennis court to the yoga mat in a new mindful collaboration with CorePower Yoga.
A huge advocate for body positivity, Williams consistently aims to deliver fashion-forward tennis and everyday looks for on and off the court that inspire women to feel confident, powerful and capable. Sharing that “mindfulness is an essential aspect of [her] life both on and off the court,” the multihyphenate credits yoga as a powerful tool for developing and strengthening the mind-body connection. Through her partnership with CorePower yoga, she aims to further bring yogis stylish and comfortable looks that will allow people to practice their own mindfulness and feel confident doing it.
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“I’ve had a relationship with yoga throughout my career,” Williams told WWD. “CorePower was a great fit for EleVen because mindfulness is an essential aspect of my lifestyle and something that I practice both on and off the court. One of CorePower Yoga’s main pillars is their ability to combine physical fitness and mindfulness, which really resonated with me.”
Moreover, Williams noted that EleVen and CorePower Yoga are both women-led organizations with similar missions of creating a community that helps to empower women. “I definitely felt synergy there as well and am excited to bring this collection to their network and reach a new audience through yoga. We’re all about helping women live their best lives and creating opportunities to help support them on that journey. Our goal with any EleVen design is to empower women to feel more confident and help them achieve their goals so that they can feel like the best versions of themselves in every aspect of their life.”
Importantly, Williams said that like playing tennis, practicing yoga requires attire that excels in performance and comfort. Being the first Yoga collection for the EleVen brand, each item in the collection is designed for ultimate performance with unrestricted comfort and incorporates feminine silhouettes that allows wearers to flow in style. With these goals in mind, EleVen’s new collection introduces a new luxe compression fabric called “second-skin” for the way it feels on your body — designed to be right for both the new yogi and experienced student.
Available on Nov. 3, the EleVen collection for CorePower Yoga consists of the Flow bra, Flow legging and Flow pullover in deep emerald and the Vinyasa tank and Vinyasa tummy support pocket legging in black and midnight plum. Williams told WWD that the rich fall and winter colorways truly embody EleVen’s signature style, noting that her “personal favorites from the collection are the Flow bra and Flow legging. I love the gorgeous green color — it pops as the perfect color for the season.”
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