A Dunelm x Sophie Robinson collab is coming in January
Dunelm has just announced a collaboration with interiors expert, broadcaster and House Beautiful columnist, Sophie Robinson, and it's just as joyful as we'd expect from the 'queen of colour'.
A masterclass in all the maximalism and brightness we associate with Sophie's signature style, the collection, which comprises over 200 pieces, spans bedding, lighting, home accessories and furniture. Available to buy online and in stores from January 2025, prices start from just £5.
Seeing a preview at Dunelm's spring/summer press show, the curation is imbued with Sophie's signature flair: embroidered beetles, vibrant florals, and wiggly shapes dance across each piece (a kilim rug in a candied palette caught our eye in particular). As well as homeware essentials, the expansive collection will feature luggage, packing cube solutions and stationery, alongside outdoor living luxuries including a petal egg chair, bistro chairs, fringed parasols, and printed picnicware.
'I've crafted this collection with Dunelm’s talented team of in-house designers, keeping the maximalist aesthetic front of mind,' says Sophie. 'I know that lots of people would love to embrace more colour into their lives but get stuck around how to build the look and make it really work. It’s about mixing and matching, layering and storytelling, and ultimately doing things your own way. I love that this carefully curated collection will give people the confidence to make bolder choices, with the reassurance that it all hangs together.'
Emma Anthony, head of design at Dunelm, adds: 'The Sophie Robinson x Dunelm collection is for anyone who wants to unleash their creativity and bring some joy to their space. The collection taps into the power of colour and pattern in a new way, helping people embrace maximalism, learn home styling tips and, most importantly, have fun.'
Although the collection doesn't launch until January, get a sneak peek of some of our favourite pieces below. Highlights include glossy, wave-edged trays in lilac and olive, a beaded, dopamine-boosting cushion, and a classic wooden bedside table painted with colourful florals.
Take a look and get inspired...
Wavy Edge Tray
£18 for a set of 2
More Joy Embroidered Cushion
£30
Twisted Resin Candlestick
£10
Joylene 2 Drawer Beside Table
£169
Dopamine Beaded Cushion
£30
Wiggle Mirror
£60
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