From Driver to Designer: Lewis Hamilton Collaborates With Dior
Lewis Hamilton has been making some big moves recently. It was announced at the beginning of the year that the Brit would be joining the Ferrari team after a decade or so with Mercedes. And he had a record-breaking win at this year's Silverstone, his ninth victory on home soil.
And this summer has seen him switch lanes again, from driving to designing for Dior, which drops exclusively at their New Bond Street store today.
As well as being an ambassador for the French fashion house's menswear, the 39-year-old has worked with Dior’s artistic director Kim Jones to design the spring 2025 lifestyle capsule. Bringing a functional mindset from his sporting background, Hamilton imbues the luxury pieces with a sense of practicality.
Expect traditional Dior tweeds in more casual suiting, as well as new weaves made in Burkina Faso alongside denim and sweats. Hamilton’s inherent streetwear sensibility comes through via beanies, sunglasses and jewellery. While those off to the Val-d'Isère this winter can go decked in Dior-branded skiwear that derives from Descente’s technical expertise.
“Our values and ideas are aligned, making it easy to bring to life a creative collection infused with our shared experiences,” says Hamilton in the collection notes. “Focusing on conscious choices and pushing boundaries with each piece, while merging inspiration from my roots in Africa – drawing from their fabrics and belief in natural materials, as well as vibrant colours and powerful energy – has been so inspiring.”
“Added to that, this collection also reflects Lewis’ sporting side, his virtuosity and our functionality,” continues Jones. “All in all, the way things came together happened very organically – and enjoyably!”
This isn’t Hamilton’s first gig within the fashion world, having co-designed collaborations with Tommy Hilfiger in the past. So it’s hardly surprising that these pieces are imbued with the refined eye of an industry veteran.
Well, if he was ever to leave the day job, we know what he should do…
The spring 2025 collection is available in Dior's New Bond Street store today, and boutiques worldwide and on dior.com from October 17th 2024.
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