Dame Deborah James has teamed up with fashion brand In The Style to launch a charity T-shirt with all of the proceeds going to the BowelBabe Fund.
The You, Me, And The Big C presenter, who was diagnosed with bowel cancer in 2016, set up the fund to benefit bowel cancer charities after revealing that she is now in end-of-life hospice care at home.
The £15 T-shirt, which Dame Deborah, 40, paired with a pink tulle skirt, features her famous ‘Rebellious Hope’ slogan emblazoned across the front.
The charity tee launched last night, with 100% of profits (minimum of £7.08 per T-shirt) from the sale of each going directly to her fund.
The BowelBabe Fund for Cancer Research UK was founded by Dame Deborah and her family to help fund clinical trials and research into new treatments for cancer patients, all while raising awareness of bowel cancer.
In less than one week, The BowelBabe Fund has already raised more than £6,000,000 in donations.
Previous to the launch of the T-shirt, Dame Deborah has been working on her own collection with the fashion brand.
While the main collection isn’t ready yet James revealed on Instagram that she had already worn one of the dresses when she met Prince William who personally delivered her damehood to her family home.
“I’m so excited to finally be able to share (at least part) of a project I’ve been working on for several months now," she wrote on Instagram. "Together with the @inthestyle team I’ve been creating and designing a collection of beautiful clothes to hopefully make us all look good and feel great!!!
“The main collection isn’t quite ready yet, although some of you will have noticed recently I’ve been sporting a whole host of beautiful floral dresses – which I can confirm were worn for my visit from Prince William!”
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The BBC podcaster went on to explain how channelling her creativity into the collection for the last few months has provided a welcome distraction from her gruelling treatment.
“I cannot tell you guys how this partnership has kept me going through my hospital stays and taken me away from cancer," she added. "For years, I always talked about ‘Dressing up to make you feel better’ and over recent months all the ups and downs, being in and out of hospital, dressing up in nice clothes and popping on some Lippy has made a difference to my journey.”
The forthcoming collection is described as perfectly encapsulating the British summertime - with outfits perfect for Wimbledon, The Races, garden parties and Pimms in the park: all activities that Dame Deborah has enjoyed taking part in.
“The reason why I wanted to do this collection with In The Style is because it has been something totally different to cancer for me," James added in a press release.
"I love fashion and anyone who knows me or has followed me for years knows I love my dresses and I am always hunting for the best prints.
“When we started work on this collection, I didn’t realise that I’d be living a hybrid life between home and hospital, and even from hospital, we’ve made this happen. It has been a project that I have really enjoyed, and above all, it has given me something else to think about.
“I really hope you love it as much as I loved designing it. I hope it brings you joy and it makes you feel great when you put it on.”
In The Style founder Adam Frisby added: “Although I wish I was saying this under different circumstances, I am incredibly proud of this collaboration with Dame Deborah.
"I’ve followed Deborah for a long time and her constant positivity, uplifting spirit and just overall mentality of living her life to the full and making every day count is an inspiration to me, my team and everyone else who has come across her journey.
“I noticed how much she loved dressing up and how clothes made her feel more confident - so together we’ve made sure this collection encapsulates all of that - a range that is all about ‘dressing up to feel better’ and that stands for anyone no matter what your situation is.
"The team at In The Style have done everything they can to ensure Dame Deborah could see the release of this range, and I’m so incredibly proud of what Dame Deborah has created and everything it stands for.
“It goes without saying that we wanted to donate all profits made from this collection directly to The BowelBabe Fund, to help others going through a similar journey”.
The limited edition T-shirts are available to order via the In The Style app now.