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Congrats to Jeremy Allen White — And Our Eyeballs — On His First Calvin Klein Campaign

Andrea Bossi

4 January 2024 at 9:36 am·1-min read

Brace your (wandering) eyes: Jeremy Allen White is front and center in Calvin Klein's latest thirst-trap of an underwear campaign.

The actor, currently best known for starring in "The Bear" (and allegedly dating Rosalía), poses in the brand's iconic branded boxer briefs, and... Well, tighty whities have never looked so good. White doesn't step into his chef character in the campaign — his first major fashion spot — but he does casually chew on an apple, stare deeply into the camera and pose on a New York City rooftop. We can thank Emmanuelle Alt for styling the practically unclad looks, Mert Alas for capturing the images and the Calvin Klein VIP bookings team for another great casting choice.

These storied underwear-forward ads are like a celebrity rite of passage, a time-honored tradition that has given us memorable images of Kate Moss, Naomi Campbell, Justin Bieber, Kid Cudi, Jennie Jung Kook and many more favorites over the years. (Calvin Klein's Spring 2024 campaign is also hilariously full-circle for White, given that he dropped a comment on Alexa Demie's own ad spot last August.)

Keep scrolling (and again, brace thine eyes) to see every look from Calvin Klein's Spring 2024 campaign, starring White.

Photo: Mert Alas/Courtesy of Calvin Klein

Photo: Mert Alas/Courtesy of Calvin Klein

Photo: Mert Alas/Courtesy of Calvin Klein

Photo: Mert Alas/Courtesy of Calvin Klein

Photo: Mert Alas/Courtesy of Calvin Klein

Photo: Mert Alas/Courtesy of Calvin Klein

Photo: Mert Alas/Courtesy of Calvin Klein

Photo: Mert Alas/Courtesy of Calvin Klein

Photo: Mert Alas/Courtesy of Calvin Klein

Photo: Mert Alas/Courtesy of Calvin Klein

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