ColourPop Collaborates With Pokémon on Cosmetic Collection Inspired by Pikachu and Other Fan-favorite Characters
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ColourPop has teamed up with The Pokémon Company International on a new cosmetics launch that pays tribute to the franchise’s beloved characters with products designed in vibrant colorways.
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$12
The collaborative collection features several thematic cosmetics that combine Pokémon motifs with ColourPop’s signature long-lasting formulas.
One of the standout items in the collaboration is the Pallet Town, a collectible eye shadow palette that features rainbow hues, soft pastels and fun brights inspired by the vibrant cities in the Kanto region of Japan, as well as other Pokémon references.
$12
The Transforming pH Lip Balms are a selection of color-changing lip balms that react to the wearer’s lips’ natural pH for a perfect custom pink shade. They are available in three shades — Thunderbolt, inspired by Pikachu; Sing, inspired by Jigglypuff; and Transform, inspired by Ditto.
The Instant Crush Cream Blush is a blendable cream blush that melts into skin for a weightless wash of soft-focus color with a diffused natural matte finish, available from this collection in three new shades — Electro Ball, inspired by Pikachu; Metronome, inspired by Clefable; and Hypnosis, inspired by Gengar.
$14
The Ultra Glossy Trio, with each shade inspired by Vaporeon, Jolteon and Flareon, is a selection of three sheer, hi-shine glosses in a new pearlized finish made with hyaluronic acid and infused with moisturizing kadaku plum and Japanese sumac and antioxidant-rich sweet cherry oil.
The Super Shock Shadows feature the brand’s fan-favorite crème-to-powder formula, which delivers ultra-creamy sparkling color with zero fading or fallout. They are available in Solar Beam, inspired by Bulbasaur; Flamethrower, inspired by Charmander; and Hydro Pump, inspired by Squirtle.
$27
Lastly, packaged in a Poké Ball-shaped jar, the Berry Lip Mask is a leave-on lip mask with squalane, shea butter and vitamin E that locks in moisture and softens lips with a sweet berry flavor.
The entire ColourPop x Pokémon collection is now available for purchase as individual products or in selected bundles on colourpop.com beginning Thursday and at Ulta Beauty starting on Sunday.
Popularized for its bestselling collaborations, ColourPop has a robust history of brand partnerships that result in thematic cosmetic collections. Most recently, ColourPop restocked its limited-edition collection in partnership with “Twilight.” The moody collaboration featured a selection of products inspired by the film’s mythical characters and deeply saturated, blue-toned color grading.
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