Britons may be known for their 'prudish' and stuffy mindset, with subjects like sex avoided at all costs in the workplace – but new research suggests this is changing.
Many are now happier to discuss sexual wellness with work colleagues, and even parents, a new study of 2,000 adults finds.
Over a quarter actively enjoy talking freely about intimate things and think the days of keeping 'private' matters hush hush are over.
More than half also believe it's important to openly discuss sex, with 41% becoming more open to talking about it in the last decade. Plus, six in 10 believe more discussion on sexual wellness can only be a good thing.
Many feel that more open conversation about the subject could give people the confidence needed to tackle sexual wellness issues, reduce taboos around sexually transmitted infections and help improve safer sexual practice.
The survey also unearthed the fact that men are almost three times more likely to have tried certain foods to improve their sexual wellness than women.
However, the overall proportion of adults trying food to improve this element of their health remains low at just 12%, with only 6% aware that foods such as blueberries can have a positive effect.
The study was commissioned by Love Fresh Berries to mark the launch of its new free, limited-edition lubricant 'Luberry'.
Nutritionist Dr Emma Derbyshire, advisor to Love Fresh Berries, said: "There is some evidence that they could aid dopamine release in the brain, which may boost libido.
“What’s more, blueberries contain resveratrol - a naturally occurring antioxidant that could have potential therapeutic effects for men with unexplained infertility, with ongoing research needed.”
Watch: Relate and Rankin team up to get people talking about sex and intimacy in later life
The study also found a quarter of adults talk about sexual wellness at least once a week, with men (32%) almost twice as likely to discuss the topic than women (18%) within this period.
Some 43% of Brits are happy to discuss the topic with friends, while one in six will even bring it up with colleagues.
A further 55% feel liberated by being able to talk freely about what goes on in the bedroom, with the same number believing it's important to discuss it openly.
Of those, 44% believe talking freely about sex will create a more open and positive society, with 49% of women feeling this way, compared to 37% of men.
Read more: The top 5 sex myths we still think are true
However, interestingly, the study conducted via OnePoll found it's not until you reach the age of 33 that you actually become confident talking about sex.
Behavioural psychologist Jo Hemmings said: "It's encouraging to see research that shines a light on Brits' attitudes toward these topics."
Hemmings added: "By normalising the discussion around sex we can help lift the taboo on important sexual wellness issues that many suffer with in silence when they shouldn't have to."
The Urology Foundation CEO Rebecca Porta, added: "It is really encouraging to see a study into sexual wellness and findings that show a general openness towards discussing such an important topic.
"So many factors can impact sexual wellness, from physical and mental health to emotional issues.
"Good communication, setting aside time to spend with your partner, adopting a healthy lifestyle and marking a few changes can all help."
She also urges anyone with concerns or worries about their sexual health to remember to talk to their GP.
Additional reporting SWNS.