Dutch airline KLM has sparked a debate online after telling a customer it might ask mothers to cover themselves while breastfeeding.
The furore comes after a mum-of-one revealed that she’d been told to “cover up” on a KLM flight while nursing her baby.
After her Facebook post went viral, another woman took to Twitter to ask for clarification on KLM’s breastfeeding policy, the airline responded to say that while breastfeeding on flights is allowed, if other passengers are offended they may be asked to cover up.
The airline's response has sparked uproar on Twitter, with many people criticising the policy.
Labour and Co-operative Party MP Stella Creasy, who is currently pregnant, also waded into the debate tweeting that she felt KLM had gone "beyond the pale".
But not everyone thought the policy was unreasonable and some used the social media platform to express their support for the stand.
Yahoo UK has contacted KLM about the subject, but a spokeswoman told the BBC KLM told the BBC it is trying to "keep the peace on board" its flights.
"Of course, breastfeeding is permitted on board KLM flights.
"However, not all passengers feel comfortable with breastfeeding in their vicinity, and sometimes these passengers complain to the cabin staff.”
The spokeswoman said its aim, in such cases, was to "try to find a solution that is acceptable to everyone and that shows respect for everyone's comfort and personal space".
"This may involve a request to a mother to cover her breast," she added.
Breastfeeding in public has proved a contentious issue recently.
Earlier this summer, a mother reported feeling “angry and embarrassed” after being told to stop breastfeeding her baby on Ryanair flight.
It isn’t just on flights that mothers have found themselves being shamed. Last year a woman was called out by a shopping centre after she wrote a Facebook post explaining that she was unable to find somewhere to breastfeed her baby.
By way of a response to her post staff suggested the woman take her “home chores” elsewhere.
While women have a right to breastfeed in any public area under the Equality Act 2010, many find themselves being shamed if they do choose to nurse in public.
One company trying to change that is Middlesborough football club, who now actively promote this breastfeeding at their home ground, Riverside Stadium.