Bluey is getting its first LEGO sets
Bluey is getting its first-ever LEGO sets later this year, following the announcement of a new partnership between the toy maker and BBC Studios.
A total of six LEGO Bluey playsets will be launched in 2025 – although they won't be revealed until the spring. A countdown that's due to end on 1 March has launched on the LEGO website's Bluey landing page.
It has been confirmed that the six new sets will be launched across the LEGO 4+ and LEGO Duplo product lines.
"We are absolutely thrilled to bring together the worlds of LEGO Play and Bluey with the team at BBC Studios," said Michaela Edgerley Stovicek, who's the LEGO Group's head of preschool.
"It's been a long time coming and we believe that this partnership is a match made in heaven for younger builders and families alike."
"We're thrilled to partner with the LEGO Group for Bluey!" added Julie Kekwick, who's head of licensing hardlines consumer products for BBC Studios.
Julie added that she hopes builders will be able to enjoy "even more imaginative play inspired by the Heelers" when the new sets launch.
A post on the official Bluey website says that the new LEGO products will be released "in June 2025… for real life!".
Bluey's global success has led to a variety of spin-off products including toys, live events and even a Family Dinner range at Gousto inspired by the show.
The animated series follows a family of four blue heeler dogs – Bluey, her younger sister Bingo, their dad Bandit and their mum Chilli.
A Bluey feature film has also been announced and is expected to premiere in 2027. At the same time, creator Joe Brumm confirmed he's taking a break from the TV series.
"I always said I wouldn't keep making the show if I thought I couldn't make any new season as good as the last. This would have been the case for me with a potential season four," he explained in a recent open letter.
"To be clear, this is not an announcement about the end of the show, but it is an acknowledgement that my focus will be on the film."
Bluey streams on BBC iPlayer and Disney+.
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