Beards and facial hair are growing in popularity among British men, with more than half (54%) of men sporting some form of stubble.
A survey by YouGov, which has been tracking the growth facial hair among UK men over the last decade, found that the figure has grown from just 37% of men who said they had facial hair in 2011.
Among those who have embraced the fuzz, the survey suggests that a full face of hair is the most popular choice. Currently, 34% of men say they have a beard and moustache, compared to 13% who have just stubble, 4% who have just a beard, and 2% with only a moustache.
Back in 2011, stubble was the most popular option with 19% of men saying they preferred it. Only 11% of men at the time said they had a beard and moustache.
Growing facial hair is particularly fashionable among the younger generation of men aged 18 to 39. In this age group, seven in 10 men (69%) had some form of facial hair, with a beard and moustache being the most popular choice (42%).
The appeal of facial hair has also grown among British women, with one in five (29%) now saying they prefer the appearance of a man with a beard. This is up from 6% in 2011 and 13% in 2016.
The younger generation of men’s preference for facial fluff is reflected in the interest women in the same age group have in it. The survey found that 34% of 18 to 29-year-old women say they prefer a man with a beard, compared to only 7% in 2011.
Luke Benson, celebrity hairdresser who looks after the likes of Roman Kemp, Tom Grennan, George Ezra, and the England football team, outlines his top five tips for keeping beards and moustaches trim and tidy.
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Brush or comb your beard first before shaving, so all the hairs are laying even. This also releases any trapped hairs.
You should also use a good exfoliant before and after shaving to remove any impurities. If you are doing a close wet shave, exfoliating will also help to release potential ingrown hairs.
During shaving tips
Go against the grain to lose length, and with the grain to remove the illusion of bulk and skim off stray hairs.
If you want to sharpen your beard line underneath the jaw, always cut a straight line across. A curve will enhance the illusion of a double chin, and won’t give an attractive shape.
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Using beard oils will help soften your beard. This is especially good if you are trying to tame your beard or help it grow longer.