Asos and Pull & Bear are in trouble for listing a size 10 as 'large'

Size 8 is also listed as ‘medium’ [Photo: Hollie/Twitter]

If someone you were speaking to said they thought a UK size 10 was ‘large’, you’d think they had a screw loose.

But this is exactly what an item of clothing by Pull & Bear has been listed on Asos as.

The shorts were spotted by Twitter user Hollie, who uploaded a screenshot of them along with their drop down sizing menu that equated a size 10 to ‘large’.


It was also the biggest size available.

Overall, a size 10 is not a large size in Britain – it’s still three sizes below the average UK dress size, which is a 16.

And the companies have faced a backlash on social media as a result.


One Twitter user thanked Hollie for sharing the item: “Well done for ‘flagging up’ terrible expectations for any woman young or old to imply your [sic] ‘large’ for being a size 10.”

Another pointed out that such actions “creates misery for those with body image and eating disorders”, and some even wondered if the clothing was for children and sized by age group (which it wasn’t).


Whether Asos or Pull & Bear are responsible hasn’t been established, and not an explanation as to why the sizing has been listed this way either.

One user wondered if it could be a mis-translation of sizing as clothing comes to the UK from abroad, but regardless of the cause, it sends out the same message.


Asos has since got back to commenters on Twitter, saying: “Thanks for making us aware of this – we’re now looking into it with the relevant team.”

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