Ashton Kutcher and Mila Kunis create 'Quarantine Wine' to raise money for coronavirus charities
Ashton Kutcher and Mila Kunis have been busy during the coronavirus lockdown.
The couple have been working on their very own wine, aptly named “quarantine”, with all of the proceeds of the wine going to select charities helping out during the pandemic.
They announced their new venture on Kutcher’s Instagram account, sharing their collaboration with Noking Point, a US-based wine maker.
The Pinot Noir from Oregon, US, costs £40 for two bottles.
They said they came up with the idea after drinking and eating on virtual calls with their friends - as we’ve all been doing during lockdown.
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“In the evenings we like to do virtual dates and virtual hangouts with friends, and one of the things that we like to do on those virtual dates is drink, eat, share a glass of wine, reconnect.” They explained to their fans.
“And the other thing we've been working hard on is helping out a lot of charities.
“We've been finding charities that have been focusing on getting PPE (personal protective equipment) into the country, feeding kids, assisting families who've lost their jobs, businesses that are in distress, and Mila came up with the brilliant idea of combining the two things.”
They explained how they’ve teamed their love of wine with the need to help people during the COVID-19 pandemic and come up with a new charitable business venture.
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100% of the profits from the wine will be spread across four charities that the pair have spent time researching to ensure they’re doing good work - GiveDirectly, Direct Relief, Frontline Responders Fund and America's Food Fund.
The aesthetically pleasing wine bottle simply reads “quarantine” at the bottom and “toasting to” at the top.
This allows people to decorate their bottles as they wish to mark who they’re toasting their wine to.
“Whether it's a friend who you're sharing an evening with or somebody who's doing something great or if you're by yourself because you're at home with your damn kids, that you love so much.” They explained.
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Their two children, Wyatt Isabelle, five, and Dimitri Portwood, three, weren’t in the video, but they referenced being at home with them during the lockdown.
Kutcher also shared a cute photo of the children holding up a sign saying “thank you for all you’re doing” on his Instagram page.
The caption read: “To every one on the front lines. Medical workers, delivery folks, grocery store employees, people with kind hearts and generous spirits, and every person that has no choice but to go to work right now. Together we got this!”