Just like Sir David Attenborough, Greggs has become one of Britain's national treasures.
So to celebrate this Yuletide and the return of the Festive Bake, Greggs has released an advent calendar for Christmas 2017.
THIS IS NOT A DRILL.
Billed as 'the ultimate Christmas gift for every Greggs fan', the new advent calendar features the much-loved Festive Bake in a cheery Santa Claus themed bag and bears the jolly greeting 'Merry Greggsmas.'
Each door reveals a festive scene with a uniquely Greggs twist, as well as a tear-off token that can be taken into Greggs' shops and exchanged for a different treat every day from its Christmas and wider menu, including the Festive Bake, flavoured lattes, sweet mince pie and of course, the staple sausage roll.
On Christmas Eve, a £5 gift card sits behind door 24 – and for some lucky customers, they will find a surprise £25 gift card.
A limited number of the calendars will go on sale in selected Greggs shops across the UK from next week (November 20) until stocks last.
In a statement, a Greggs spokesperson said: 'Novelty advent calendars have been around for years, so we thought it was time to take the concept up a notch.
'Fans won't be disappointed by what's behind the doors – there's a delicious Greggs gift to enjoy every day of the December advent season, from sausage rolls to Christmas sandwiches and of course our infamous Festive Bake.
'It's the perfect Christmas gift for every Greggs fan.'
The Greggs advent calendar is priced at £24 (RRP) but is actually worth between £35 – £60.
The advent calendar vouchers can be redeemed in shops from December 1 up to and including Christmas Eve (December 24 2017). Gift cards are valid for up to 12 months.
For Christmas hangovers only Greggs can fix...
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