Boots is selling one of its new No7 serums every two seconds

Ciara Sheppard
Contributor Yahoo Style UK
The Boots-owned brand have released a plumping serum said to reduce the appearance of wrinkles [Photo: Getty]

Every so often there’ll be a beauty product launch that sends ripples through the industry. Right now, everyone is talking about a new anti-aging serum by No7 – and the sales figures speak for themselves.

No7 has launched an anti-ageing serum that has become so popular since its launch, it’s selling one every TWO seconds.

To add to that, there’s a 16,000 waiting list of people looking to get their hands on the “wonder” serum.

So what’s so great about? Granted, hype can be thanked for most of the crazy sales numbers so far (considering it’s a brand new product), but women who tested it ahead of the launch were raving about it.

There’s a 16,000 person waiting list for No7’s new serum [Photo: No7]

The fast-acting, non-invasive serum is said to reduce the appearance of wrinkles for up to five years, with some claiming it “reduced the appearance of their deepest, most stubborn lines and wrinkles”.

Consumer studies have even found many said it was the best result they had ever seen from an age-defying product

Pretty big claims, so it’s no wonder people can’t wait to try it.

Studies found that a week of using the serum daily showed a visible reduction in the appearance of lines and wrinkles on the forehead and around the eyes.

And after two weeks of using the product, there were “visible improvements” in wrinkles on the forehead, crow’s feet, between the brows, under the eyes and in the nasolabial folds (that’s the lines that run from each side of the nose to the corners of the mouth).

Consumer testing showed visible results after using the serum for one week [Photo: No7]

The product is the first launch from No7’s new Laboratories line – a product collection targeted at skincare solutions.

It’s not cheap, though. The product costs £38 for a teeny tiny 15ml tube. But if it can banish wrinkles, it must just be worth the price tag. 

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