Anine Bing x Reebok is the ultimate cool girl sportswear collab – and it's out now
Brand collaborations are a dime a dozen nowadays, with everyone from big-name celebrities to high-end designers getting in on the action and releasing their own limited-edition lines. Fans go into a frenzy, websites crash, everything sells out within seconds, then appears on re-sale sites at 10x the original price... We've been there what feels like a million times, and let us tell you, the so-called 'collab fatigue' is real.
It follows, then, that it would take something *seriously* special to finally make us stand up and pay attention... And that's exactly what happened when we heard that Reebok is joining forces with Anine Bing, one of our all-time favourite fashion brands.
Founded just over a decade ago by the Danish designer of the same name, Anine Bing has become synonymous with effortless cool-girl style, offering an irresistible mix of Scandi simplicity and laidback Los Angeles vibes, that's, understandably, long been catnip to A-Listers and fashionistas alike.
Fans of high-end athleisure will no doubt already have spent many hours lusting over the brand's signature varsity-style sweatshirts, oversized bomber jackets and timeless tees – and be well aware of the fact that they come with a substantial price tag to match.
Which is precisely what's so exciting about Anine's collab with Reebok, the significantly more affordable sportswear brand that we all know and love. Finally, the chance to fill our off-duty wardrobes with all the elevated basics our hearts desire, without breaking the bank in the process. As long as those pesky bots don't get in our way...
Dropping online and in-store on 9th April 2024 (today!), the exclusive capsule collection features everything from trainers and gym wear separates to chic loungewear sets, inspired by iconic Reebok styles from the '80s and '90s but with an added contemporary-classic Anine Bing twist. Oh, and prices start at just £79. Hurrah!
Keep scrolling for our pick of the best bits from the collection to shop now and wear forever...
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