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Amazon’s $29 'It bag' for fall rivals a popular Coach style that costs 10x more

The slouchy tote bag style is the must-have style of the season.

Every season brings new fashion trends, and this fall, people love the Coach Brooklyn Bag. The slouchy leather shoulder bag oozes effortless cool while also being surprisingly practical. It's big enough to carry all of your essentials and then some, and its versatile, slouchy boho style makes it a bag that will go with anything — and fit anything.

Model Bella Hadid first helped catapult it into the spotlight when she was spotted carrying a black leather version over the summer, and then (of course) it went viral on TikTok and Instagram amongst fashion influencers. The brown suede version is especially popular this season — it's already sold out in both sizes. That said, even if you wanted to get your hands on the trendy handbag, it will cost you. The Coach Brooklyn Bag costs between $300 and $500. But we have some good news: We found a similar handbag style at Amazon so you can still get the look — and it costs at least 10 times less.

This slouchy tote comes in eight colors and has a super soft vegan leather that feels like the real deal.

$29 at Amazon

The bag's soft faux leather features a flat grain that's just as supple and versatile as real leather. It comes in eight colors, including Coffee Brown, Dark Red and a classic Black, and while the slouchy style seems to be all about having a laid-back vibe, it's also stealthily practical. At 18 inches tall and nearly 16 inches wide, it can double as a work bag to tote your laptop in. Of course, that size makes it big enough to also stash your winter gloves and scarf inside as the temperatures drop. And to ensure everything stays organized, it has a magnetic snap at the top to keep it closed, a small interior pocket and a built-in keychain strap.

slouchy handbag in three colors
The handbag has a slouchy silhouette that's trending this season, and it comes in a bunch of neutral colors for fall and winter. (Amazon)

"This is a pretty bag that’s right on trend and looks expensive," wrote one Amazon shopper in the reviews.

"I was pleasantly surprised with the look, feel and most of all the quality of this bag (for the price!). It is beautiful, soft vegan leather and it looks great!" said another.

"Looks and feels like real leather," confirmed an impressed customer. "Very soft and slouches perfectly. It's also the perfect size for me. I need enough room for all my stuff, but I don't want an enormous handbag. It has one small pocket inside and an inside cord to connect your keys, so you can find them easily. I get compliments all the time and people can't believe it isn't real leather. And they really can't believe it came from Amazon!"

Some shoppers say they love the shape of the bag, but wish there was a zipper or something to close it completely. "I like the slouchy look because it makes it look casual, but also fashionable... The only downside is that it's not closed, so things will fall out," wrote one person, but added, "Overall, I would highly recommend this bag and would even consider buying it in different colors."

All in all, it's a great handbag if you're looking to wear the slouchy style this season and beyond.

Brown is the color of the season! Sling this bag over your shoulder for an on-trend look.

$29 at Amazon

However, if you're looking for a slouchy brown suede style, people on TikTok love this tote bag from Target.

The faux suede bag has a magnetic closure and an adjustable strap, and shoppers say when it's on your shoulder it has a perfectly slouchy look.

$30 at Target

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $35 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.