How Amazon Is Tapping Influencers to Highlight Love for Galentine’s Day
Amazon is spreading the love this February helping consumers find inspiration not only for Valentine’s Day but also for those looking to celebrate female friendships on Galentine’s Day.
According to Amazon, many consumers take part in both holidays each year. Featured on Amazon’s Galentine’s Day gift guide is a wide range of items including trendy accessories and beauty products to loungewear for a girl’s night in.
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Amazon’s approach to moments such as Galentine’s Day aims to center around authenticity. And this year the company tapped women from the Amazon Influencer Program’s network. Amazon’s team shared that the company is continually innovating in how to team up with influencers. The goal is not just keeping pace with influencer marketing trends but set new standards that benefit creators, customers and brands.
Participating influencers in this year’s Amazon Galentine’s campaign include Ciara Miller, Rachael Kirkconnell, Brooke Miccio, Danielle Carolan and Lauren Wolfe who attended Amazon’s Galentine’s Day staycation at Fouquet’s New York the week of Feb. 3.
Amazon has hosted several creator-facing events in the past few years, aiming to bring together influencers to network and celebrate their hard work. Amazon told WWD that these events also help to showcase Amazon’s vast selection, provide styling inspiration and highlight its one-stop shopping experiences around the holidays and other life moments.
At the Galentine’s Day event, Miller, who shared that she is excited to be working with Amazon to celebrate Galentine’s Day as it is the “perfect excuse to get glammed up, swap gifts and share some laughs with my besties, said “this year, Valentine’s Day is all about the girls.” Adding that as a “procrastinator” Amazon has made it easy to plan last-minute girls’ nights. “From the holidays to birthdays to summer parties in the Hamptons, Amazon always has me covered with the best hosting essentials.”
Miller’s curated Amazon Galentine’s shopping recommendations include a pink Smeg Mini 50’s retro style electric kettle, Jimmy Choo Fever perfume, the E.l.f. Multi Stick and pink martini glasses.
Notably, the Amazon Influencer Program network includes creators growing their businesses and recommending products that they genuinely love. Consumers benefit from access to personalized recommendations from people they follow and trust.
Content created by influencers, or content creators, is amplified by Amazon across multiple channels including prominent placements on amazon.com, social media platforms and customer communications — helping creators to reach new audiences and grow their follower base while offering shoppers diverse perspectives and product recommendations.
The Amazon influencers’ Galentine’s Day recommendations will be shared across social media, meeting the consumer in a key space for shopping inspiration for customers. According to the company, Amazon is the most searched for retailer on TikTok in the U.S. with the hashtag #AmazonFinds garnering more than 54 billion views since its creation. Amazon shared that they see these findings as further demonstrating the connection between social media trends and Amazon shopping.
The goal, said Amazon’s team, is to meet the customer where they are and provide the best possible shopping experience while always innovating to ensure customers find inspiration, value and convenience with Amazon.
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