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We can’t help but find our ears prick up when we hear a new gadget is set to launch.
Whether it is the latest phone, iPad or tablet, high-tech watch or laptop - we want to buy it.
While it has piqued some people’s interest that Apple has launched a new iPhone SE 2020 - four years after the original model was released - others may prefer the idea of buying older Apple designs, especially now they are on sale.
Amazon is just the place to pick up a bargain buy, as they have slashed prices on popular Apple products.
From iPads and iPhones, MacBooks and iMacs, Airpods and Apple watches, there are whole host of gadgets available to buy from the online retailer at a reduced price.
There are huge savings to be had, with some prices slashed by up to £250 - we can’t believe it either.
Plus, new models of Apple items have also been discounted, including the seventh generation iPad.
Amazon is also offering the option to trade in your old device for a cost, although this is carried out through another company.
We have found a variety of Apple products on sale for you to make your shopping spree that little bit easier.
But for those who want to stay one step ahead of the game, can pre-order the new iPhone SE, which comes in three colours — black, white and red — from Friday, April 17, with prices starting at £419.
Shop the Apple sale on Amazon
New Apple iMac | £1,628.96 (Was £1,749)
For those yearning for a bigger screen or desktop computer when working from home, the discounted iMac may be for you.
Shoppers can choose from 3.0GHz Core i5 processor or 3.1GHz, as well as 1TB or 2TB models, although prices may vary depending on your selection.
This design boasts a 5mm thin design, a 27-inch screen with retina 5k display for a clear picture, as well as a magic keyboard and magic mouse.
Apple iPad Pro | £654.97 (Was £769)
An iPad is a great investment for those who are looking for something slightly bigger to use than an iPhone, but smaller than a MacBook or desktop computer - especially when on the go.
The iPad Pro boasts 11-inch liquid retina display screen, with ProMotion and True Tone features, as well as a 12MP back camera and seven MP front camera, and four-speaker audio for clearer sound.
This iPad can be used for 10 hours on the go, and also has Face ID recognition.
Apple MacBook Air | £1,192.24 (Was £1,299)
The MacBook Air is a lightweight laptop that features 13.3 inch retina display with true tone technology and Intel Iris Plus graphics for a clear picture.
Plus it has 8GB of memory, as well as in-built stereo speakers, and a speedy tenth-generation Intel Core i5 processor, and can last for up to 11 hours.
Apple iPhone 7 (32 GB) | £299 (Was £499)
While the iPhone 7 may not be the latest model, as it was released in 2016, it still boasts an impressive spec.
This design has a 4.7 inch retina HD display screen, is water and dust resistant - but only up to one metre - has a 12MP camera, 4K video, as well as touch ID.
Shoppers can choose from a range of colours, including matte black, gold, rose gold, silver and black.
Apple iPhone XS | £779 (Was £1,149)
The iPhone XS is a more recent release, as it dropped at the end of 2018.
This model has a 5.8 inch super retina display screen with HDR, as well as 12MP dual cameras, face ID recognition, and it is water and dust resistant up to two metres.
Plus, with iOS 12 there are even more features to play around with including the hugely popular Memoji, as well as Group FaceTime and Screen Time, among other features.
Apple Airpods with Charging Case (2nd Generation) | £119.99 (Was £159)
Airpods have become hugely popular with customers, as you do not have to worry about the wires from your headphone getting tangled, or restricting your movement when you’re on a call or listening to your favourite series.
The new second generation design promise top quality sound. Not only do they automatically connect to your device, but they are easy to set up and use, as a double-tap will allow you to play, pause or skip the track.
Plus, they offer up to three hours of battery life from one single charge.
Apple iPad | £434.97 (Was £449)
This Apple iPad features a 10 Fusion chop, as well as Touch ID fingerprint sensor, for easy access when opening the device and using Apple Pay.
It also features 8MP back camera, as well as a 1.2MP FaceTime HD front camera, stereo speakers, and is compatible with Smart Keyboard and Apple Pencil.
New Apple MacBook Pro | £2,567.73 (Was £2,799)
The MacBook Pro is a ninth-generation model, and has 8-core Intel Core i9 processor, as well as a six-speaker system with force-cancelling woofers to deliver top quality sound.
It is also has four thunderbolt USB-C ports, and has a long battery life lasting up to 11 hours, so it is no wonder customers are impressed with the purchase.
One Amazon shopper wrote: “WOW they say you get what you pay for and by golly they are right, superb speakers great screen and wait for it (a decent keyboard).”
Apple Watch Series 4 | £508.74 (Was £799)
An Apple Watch is one of the more popular designs the global brand has released, as it allows you to send messages, and answer calls, as well as track your fitness activities.
This model has a 30% larger display, as well as electrical and optical heart sensors, a 50% louder speaker, and S4 SiP with a dual core processor fitted inside.
Plus it is swimproof and still suitable to wear in water.