Turns out that Davina McCall is even surprised by how great her figure is.
The 49-year-old TV presenter showed off her bod on Instagram, letting her 687,000 followers know that this was her “first foray” into the world of thong bikinis.
Posing in a red bikini on a holiday hilltop, Davina showed that women can wear anything at any age.
“Did a run this am… First foray into thong bikini at 50. This might look like I’m showing off,” she wrote in the caption. “I am. I’m pretty chuffed, having thought I would be in one pieces after 40. I am so happy.”
She added the hashtags #growolddisgracefully, #girlstrip and #cheekyview for extra measure.
“Wow, you look incredible,” read a lot of the comments. “If I looked like you, I’d be permanently in a thong and not much else! You work hard and deserve to show off,” said another.
“I just had to let you know how inspirational you are,” wrote one younger woman while another commented: “Hoping I look as good as you at 50” with the requisite fire emoji.
Davina is just one of the growing number of women celebrating their bodies. In August, ex-British Vogue editor Alexandra Shulman posted an honest bikini selfie, leading to lots of women calling her ‘brave’.
But is it really brave to show off your body – no matter what it looks like? The older generation certainly don’t think so.
A survey conducted by UK fashion retailer M&Co found that 51% of women over the age of 65 said they have a lot more to worry about than obtaining the dream bikini body.
Confidence definitely increases with age as the same study showed that 56% of 18 to 24-year-olds are self-conscious about showing their bodies in swimwear with plenty of young women admitting to buying cover-ups to hide any ‘problem areas’.
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