The 5 new spring fragrances our beauty editor can't get enough of
There may come a time this month when you realise that your winter fragrance has given you the cold shoulder.
A scent that felt like a cosseting cuddle last week may begin to feel a bit clingy, like a wooly jumper on the tube at rush hour when your rucksack is too heavy.
Perhaps you have been spritzing a sultry oud all winter. You’ve been collecting compliments like they are going out of fashion, but now it’s starting to feel ill-placed. Or maybe that silken gourmand that you love is beginning to smell a bit boudoir. Spring friskiness is more for lambs than love-ins.
If this is ringing true it is likely that your perfume just, like your wardrobe, needs a refresh. Don’t worry. It’s nothing sinister. The new season needs it. We’ve endured months of damp, dark, dismal hibernation and now it’s time to throw open the windows and bury our faces in blossom.
Let us not forget too the transformative power of scent. A great fragrance doesn’t just make you smell good - it has the power to shift your persona as well. To uplift, energise, reboot, even reinvent. So - should you wish - you could choose to seize this seasonal switch as an excuse to become someone entirely new. How fun!
Need additional justification for a new olfactory treat? Consider it a public service. Your wonderful whiff will signal to the world that you are now ‘awake’ once again, and that they should probably follow suit.
JO MALONE LONDON Beach Blossom Cologne
Blue skies, white sandy Seychelles shores and a beach bar in the distance. Take a trip via this refreshing, splashy, and sadly limited edition blend of coconut, mint, lime and almond.
£86 for 50ml at cultbeauty.com
FFERN Spring 25
Producing thoughtful, limited edition fragrance runs in Somerset, Ffern’s offerings celebrate the best of British. Violet and daffodil scatter a woodland glade this time around. A perfect spring scene. And smell.
£99 for 32ml from 20th March (ffern.co)
LA PYAE Catch Me if you Fall
The first scent from beauty journalist Kathleen Baird Murray this is a softly spoken, elegant eau with with sandalwood, white flowers, iris and jasmine inspired by Myanmar. 9 years in the making it is well worth the wait.
£185 for 50ml (https://lapyae.com/)
LISS Floating
Made in California, Liis scents are designed to be worn as a second skin. This peach bergamot and orchid brew will help you drift elegant and serene through even difficult days.
£141.90 for 50ml at (50ml.co.uk)
BYREDO Blanche Absolu
An ode to fresh, crisp linens, soft skin and human touch, Byredo Blanche debuted in 2009 and has remained one of the brand's most beloved scents. This intensified incarnation amps up all of the joy with extra aldehydic ooof and muskiness a plenty.
£190 for 50ml (byredo.com)
