Zendaya And Roger Federer Go Head To Head In On's Latest Campaign
The sportswear brand On's latest campaign sees 20-time grand slam winner Roger Federer go head-to-head with actor Zendaya in a game of tennis and we're still not over it.
Zendaya, who plays the cut-throat Tashi Duncan in sports drama Challengers, has been announced as On's newest ambassador, while Federer became a shareholder of the company back in 2019, only strengthening the brand's tennis credentials.
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The campaign video begins with Zendaya browsing through a range of sportswear shoes in an On store until she eventually notices Federer across the room. In true Tashi Duncan style, she lowers her sunglasses and stares the tennis legend down before passing over a note which reads, 'Me & YOU, AIR TENNIS, 3PM'.
The nods to Challengers continue as Darnell Appling, who plays the umpire in the film and is also Zendaya's real-life assistant, kicks off the match by announcing 'Zendaya to serve. Play.'
The pair begin to battle it out in sharp rallies, and quickly begin to gain points against one another until the video cuts off with Zendaya getting ready to serve again, the words 'Dream On' appear on the screen.
Although it is left unclear who the winner is, one thing that is certain is Zendaya crossing paths with Roger Federer and playing a game of tennis makes for a seriously iconic campaign.
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