World Earth Day: The stylish, sustainable brands to shop

·Shopping writer
·7-min read
Sustainable brands World Earth Day
Looking for sustainable and eco-friendly fashion brands to shop this World Earth Day? We are here to help. (Getty Images)

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World Earth Day is one day of the year specifically dedicated to showing our support for protecting the environment.

World Earth Day was first celebrated in 1970, with a focus on climate change.

The fashion and beauty industry has started to see a shift in buyers making more conscious shopping choices, as well as brands dropping eco-friendly ranges, in an attempt to make a positive impact on the planet.

Some labels have made changes to various parts of the process, such as the sourcing of materials and manufacturing of garments, to help to reduce the impact on the environment.

Others offer a recycle service, where you can trade in your old clothes in return for a discount on your next item.

There are also initiatives set up by rental companies, such as Hurr, Cocoon Club and Endless Wardrobe, which allow you to borrow designer clothes and accessories when you sign up to their subscription, in a bid to reduce the amount of items that end up in landfill.

Ethical brands have grown in popularity – while some brands strive to be eco-friendly, other labels have started to introduce “conscious” collections.

Other labels may donate a portion of sales to charities or organisations such as the Tree Plant Project, which sees one tree planted for every item sold.

While there's still a lot of work to be done, thankfully, there's now a wide selection of sustainable high street stores and online retailers to shop at.

We've found the most stylish sustainable brands for you to shop; from eco-friendly footwear to clothes, as well as swimwear and jewellery.

Shop sustainable brands

Adidas | Shop here

Top pick: ULTRABOOST 20 SHOES | £160

Ultraboost 20 Trainers
Ultraboost 20 Trainers

Since 2012 the sportswear brand has rolled out numerous innovations to end plastic waste.

Not only has Adidas teamed up with Stella McCartney - an advocate of sustainability - they also use recycled polyester and plastic in their products.

Aligne | Shop here



At Aligne sustainability and eco-friendly fabrics are at the forefront of their ethos. 

The brand uses 100% organic linen, as well as a new material 100% Flax Linen - not to mention creating pretty perfect summer dresses too.  

& Other Stories | Shop here

Top pick: Voluminous Open Back Midi Dress | £135

Voluminous Open Back Midi Dress
Voluminous Open Back Midi Dress

& Other Stories pride themselves on using 100% sustainably sourced cotton in their clothes, while their vegan shoes are made partly from the by-products of winemaking and recycled plastic.

The label also offer recycling initiatives for clothes and beauty products.

Arket | Shop here

Top pick: Hooded Towelling Sweatshirt | £55

Hooded Towelling Sweatshirt
Hooded Towelling Sweatshirt

Arket has revealed 76% of their ready to wear collection, accessories and homeware were made from sustainably sourced fabrics and textiles in 2020, but they aim to increase this to 100% by 2030. 

The label prefer to use cotton, recycled cotton or the fabric sourced through their Better Cotton Initiative to further their goal of being a sustainable and eco-friendly brand.  

ASOS | Shop here

Top pick: ASOS DESIGN Farleigh high waisted slim mom jeans in washed black | £32

ASOS DESIGN Farleigh high waisted slim mom jeans in washed black
ASOS DESIGN Farleigh high waisted slim mom jeans in washed black

ASOS’ Responsible Edit is a curated collection for shoppers looking for clothes, swimwear, accessories and footwear made from sustainable fabrics that uses water, as well as recycled products.

The range includes items from ASOS own brands, including ASOS Design, as well as other labels.

Away That Day | Shop here

Top pick: RIO TOP | £59 from Away That Day


Away That Day are a UK-based brand set up in 2018, which champions sustainability with its selection of swimwear.

Its bikini and one piece swimsuits are made from a fibre called econyl, derived from pre and post consumer waste, which includes fishing nets and plastic waste that has been cleaned and constructed into chic swimwear.

H&M | Shop here

Top pick: Mom High Ankle Jeans | £24.99

Trench coat
Trench coat

H&M aim to achieve 100% “climate positivity” by 2040, as the high street retailer aims to use renewable energy during its operations, as well as 100% recycled or sustainable materials by 2030.

In 2011 the company signed a pledge promising to commit to phase out hazardous chemicals in their textile and leather supply chains.

Now the company has a dedicated Conscious collection, which is a huge hit with those looking for eco-friendly purchases.

Levis | Shop here

Top pick: High Loose Taper Jeans | £120

High Loose Taper Jeans
High Loose Taper Jeans

Denim fabrics can use a lot of water, as well as hazardous dyes. However, the longstanding American fashion house are committed to sustainable denim production by using less water and harmful chemicals.

They have a range of collections for shoppers looking for eco-friendly buys, including their well thread range and water less jeans initiative.

Mango | Shop here

Top pick: Linen-blend shirt dress | £59.99

Linen-blend shirt dress
Linen-blend shirt dress

Mango is championing sustainability, with 79% of the garments made from sustainable materials, which they aim to increase to 100% by 2022. 

Mango's Committed range uses environmentally friendly fibres, but they also aim to use recyclable packaging too. 

Marte Frisnes | Shop here

Top pick: Blake Bamboo Bangle Gold | £155

Blake Bamboo Bangle Gold
Blake Bamboo Bangle Gold

The UK-based jewellery brand is an eco-friendly accessories company, recycling and reusing materials to make their collection.

Everything from the bangles and bracelets, to necklaces, earrings and other jewellery items are made in their Birmingham boutique workshop.

Missoma | Shop here

Top pick: gold medium chubby hoop earrings | £98

gold medium chubby hoop earrings
gold medium chubby hoop earrings

Missoma is working towards a more sustainable ethos, and this Earth Day it will be offsetting carbon from deliveries using climate tech platform Vaayu, which is the first jewellery brand to champion this. 

Plus, Missoma is committed to using 50% of recycled silver by December 2021.

Mother of Pearl | Shop here

Top pick: Tegan Shirt | £225

Tegan Shirt
Tegan Shirt

In 2018 Mother of Pearl launched their first sustainable range of core classic pieces under the No Frills collection.

Not only do they stock garments made from natural or organic fibres, made using minimal chemicals, their eco-friendly ethos also filters into their London offices, which are run on green energy and are a plastic free zone.

Mother of Pearl pride themselves on complete transparency for their shoppers, and have acknowledged that while there are some items that use 5% synthetic material, they only use when absolutely necessary and are looking to phase them out.

Sezane | Shop here

Top pick: HAVANE DRESS | £170


Sezane has created trendy pieces 3/4 of which have been made from eco-friendly fabrics, while over half of their items are certified, four of their lines are entirely eco-friendly.  

If that wasn't enough, over 13,000 garments have been recycled to reduce their footprint.  

Sleeper | Shop here

Top pick: Belle Linen Dress in Pink Vichy | £201

Belle Linen Dress in Pink Vichy
Belle Linen Dress in Pink Vichy

Sleeper has revealed 90% of their garments are made from 100% natural fibres, which include linen, cotton, and silk, and the textiles are studied and approved by international standards and certificates before use. 

Most of Sleeper's popular designs, such as the Atlanta dress, are made from natural and ecological linen, which is fully biodegradable.

Stella McCartney | Shop here

Top pick: 'Stella McCartney 2001.' Sweatshirt | £375 

'Stella McCartney 2001.' Sweatshirt
'Stella McCartney 2001.' Sweatshirt

Stella McCartney was recognised as the first vegetarian luxury brand when it launched in 2001, paving the way for other brands to opt for cruelty free and sustainably-sourced materials instead.

The designer brand uses materials including re-engineered cashmere, organic cotton, recycled nylon and vegetarian leather, as well as wool from animal welfare farms, to create high-end wardrobe staples that will not have a negative impact on our planet.

Veja | Shop here

Top pick: Veja V-10 Trainers | £115

Veja V-10 Trainers
Veja V-10 Trainers

Veja are a celebrity and royal-approved footwear brand, as Meghan Markle has previously worn items from the label.

The designs are made using fair trade and organic raw materials, offering customers full transparency when buying from the eco-friendly label.

Weekday | Shop here

Top pick: Rowe Extra High Straight Jeans | £40

Rowe Extra High Straight Jeans
Rowe Extra High Straight Jeans

Weekday aim to be an eco-conscious brand, delivering on stylish, comfortable clothing. 

The label uses 100% cotton, which is either organic or recycled, and they also use recycled materials, or left over fabric to create more stylish pieces.

Watch: Fun facts about the earth you need to know this World Earth Day

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