Why we're *very* excited to try out 247 by Represent's new launch
Last year was pretty big for UK label Represent and its performance division, 247, and 2025 is set to be even better.
From the opening of its first-ever UK store and flagship location in Manchester to its recent collaboration with sportswear giant PUMA – which sold out within minutes of launch – the brand continues to make waves.
Launching on 22 January, 247 by Represent is making its debut in the footwear market with the release of its ARC-1 and ARC-2 trainers, along with a 12-piece apparel collection, 247 Archetype.
The two styles are designed for both training and running, with a bold silhouette that ensures they also perform well as lifestyle shoes.
The ARC-1 Runner is your new go-to for short-distance running and casual wear. It features a breathable upper for comfort, shock absorption to reduce joint impact, and optimised rebound for smoother, more comfortable runs.
The ARC-2, on the other hand, is specifically designed as a training shoe, ideal for hybrid workouts. Engineered for stability, it features a knitted upper and a flatter sole to provide support during weightlifting and other strength workouts. As a distinctive touch, the outsole incorporates a unique design inspired by Rivington Pike, one of co-founder George Heaton's favourite running trails, to provide enhanced traction.
The trainers are available in men's and women's sizes, with the apparel ranging from crops to hoodies, shorts and tees in statement bold yellows or classic blacks and whites.
The ARC-1 Runner, ARC-2 Trainer, and Archetype collection will be available to shop from representclo.com on 22 January from 8pm GMT.
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