Why Liverpool Is Pulling Out All The Stops To Transform Into 'Taylor Town' In June

taylor swifts the eras tour concert film made an estimated 96 million in its opening weekend
Liverpool Will Become 'Taylor Town' In JuneTaylor Swift / Instagram - Instagram

Ahead of Taylor Swift’s record-breaking Eras tour reaching British shores in a matter of weeks, it has been announced that Liverpool will transform into ‘Taylor Town’ in honour of the star's performances in the city.

Liverpool City Council has unveiled plans to implement 11 art installations, each inspired by a different era of Swift's career, around the city to entertain fans and locals alike from June 8 (Swift will be performing three shows at Anfield stadium between June 13-15.)

FIND OUT MORE ON ELLE COLLECTIVE

The UK leg of the Eras tour, which, it is estimated, will provide a £997 million boost to the UK economy, kicks off in Edinburgh on June 7 before travelling to Liverpool, Cardiff and London. The 'Fortnight' singer has already taken the Eras tour to five continents, but the Liverpool show will be the first time it will have arrived in England.

inglewood, california august 09 editorial use only no book covers taylor swift performs onstage during taylor swift the eras tour at sofi stadium on august 09, 2023 in inglewood, california photo by kevin wintertas23getty images for tas rights management
Kevin Winter/TAS23

Liverpool City Council also confirmed that Liverpool One, Royal Albert Dock, the Metquarter and eight other locations across the city will also be decorated to reflect each of Swift's albums.

'If there was ever going to be a city that would go all-out with a welcome for Taylor Swift and the Swifties, it was bound to be Liverpool,' councillor Harry Doyle said.

Among the installations that Liverpool, which is the home of The Beatles and Atomic Kitten, has planned are an outdoor Evermore-inspired moss-covered grand piano, a Fearless-inspired mural incorporating the number 13 (the number of albums Swift has released) and a public 'red room' inspired by her bestselling album, Red.

los angeles, california october 11 taylor swift attends taylor swift the eras tour concert movie world premiere at amc the grove 14 on october 11, 2023 in los angeles, california photo by matt winkelmeyergetty images
Matt Winkelmeyer - Getty Images



The University of Liverpool will also host 'Tay Day', which it describes as a 'symposium for fans, students and academics to engage with the cultural phenomenon that is Taylor Swift'. It will take place on June 12 and will see academics from across Europe speaking on topics such as Swift's place in feminism.

This isn't the first time that a city has embraced the 'Swift lift' that the star's tour has provided to local economies. In July 2023, Santa Clara proclaimed Swift an honorary mayor for the two nights she was playing in the city and renamed itself 'Swiftie Clara.'


ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE.


You Might Also Like