Why our Fashion Editor is here for FARM Rio's New 'Sand to Snow' launch

farm rio ski and surf campaign
FARM Rio launches Sand to Snow campaign Courtesy of Farm Rio

We're at the point in the year when Christmas has passed but it's still chilly enough to embrace the ski season, but we're already looking forward to sunnier weather and days spent by the water.

FARM Rio is right there with us, and their latest campaign – From Sand to Snow – is a chance to celebrate both their ski and cruise collections and the 'joy of days spent outside'.

Both collections feature the brand's signature bold, beautiful and statement prints with a tropical twist of toucans and banana leaves.

farm rio ski and surf collection
Bold tropical prints of swimwear mixed with cosy winter essentials = a trans-seasonal blessing. Courtesy of Farm Rio

The latest skiwear collection consists of jackets, jumpsuits and salopettes in a dizzying array of colours and with whimsical details such as frills and ruffles. The collection's pieces include zip-up hoods to keep out snow, cinched waists and ample pocket storage for mountain-top essentials – the perfect additions to your skiwear wardrobe whether you're a seasoned skier or prefer to embrace après-ski chic.

On the other hand, the brand's cruise collection offers a range of vacation-ready coverups and brand-new swimwear in which to hit the waves and soak up the sun this coming summer. Made using lightweight cottons and linens to keep cool on hot, humid days and in those signature FARM Rio prints and patterns, they're practically begging for you to take a holiday.

So whether you're holding onto winter – or are even planning a trip Down Under to enjoy some mid-year snow – or ready and raring to get out and hit the waves, FARM Rio's latest collections can have you covered all year round.

You can shop both the cruise and ski collections at farmrio.uk now.


Black Artsy Banana Ski Jumpsuit

£760.00 at farmrio.uk


Black Flowers Ruffle Ski Jacket

£590.00 at farmrio.uk


Orange Ski Pants

£430.00 at farmrio.uk


Black Flowers Leopards One-Piece Swimsuit

£240.00 at farmrio.uk


Off-White Rio Sleeveless Organic Cotton Jumpsuit

£170.00 at farmrio.uk


Yellow Bananart Kimono

£330.00 at farmrio.uk


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