Why did 9,000 people join the waiting list for this backpack?
When it comes to fashion waiting lists, we rarely see something so innocuous as a backpack attracting a cult following, but one luggage brand racked up a huge list of 9,000 fans eagerly awaiting the return of its sold-out bag...
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The Backpack (£195) by uber-cool luggage designer Away, with its A-list fans, launched last summer but sold out in a matter of hours.
SIGN UP Get your name on the waiting list for The Backpack
Designed as a 'travel classic with a thoughtful design,' the investment pack doubles up as great cabin luggage and is loved for its clean-cut style in three different colours: black, navy and asphalt.
Its features are rather brilliant too – roomy enough to fit all your holiday essentials, even your laptop in its own water-resistant pocket, plus it slides nicely over your suitcase when your back gets tired of carrying it.
The Scandi-style backpack was restocked on Thursday (14 March), if you'd like to get your hands on it. And there’s a slightly cheaper alternative, too. The Daypack comes in a bit slimmer but with similar credentials and costs £50 less at £145.
BUY NOW The Daypack, £145, Away
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