Whitney Peak Makes History as The First Black Spokesperson for Chanel Coco Mademoiselle


Her beauty and youthful spirit have earned her starring roles in Hocus Pocus 2, the Gossip Girl reboot and Netflix’s Chilling Adventures of Sabrina. Lounging against crisp white sheets clasping an oversized bottle of Chanel’s Coco Mademoiselle, Whitney Peak is the super chic It-girl we try and (more often than not) fail to imitate.

Over the past year, Peak has gone from strength to strength, making giant leaps within the film and tv industry. So it was inevitably only a matter of time before the fashion industry came calling on the young Canadian actress and all her boundless energy.

As it turns out, Chanel is the luxury fashion house to sign Peak first, with the brand announcing the actress as the new face of their iconic Coco Mademoiselle fragrance today, in a move which makes her the very first black face of the brand’s signature fragrance.

Peak has strong ties with Chanel, having acted as a brand ambassador for the brand’s US market in 2021, before becoming a muse of the 22 handbag campaign last year. Now the 20-year old is excited to continue developing her relationship with the French fashion house on this lates endeavour.

Coco Mademoiselle is a bold and more-ish blend of jasmine, rose, patchouli and vetiver, seasoned with citrus. A long time crowd pleaser since its arrival in the early noughties, this is that scent you grew up wanting to swipe off your grown up sister’s dressing table.

“There is a mystique, a mystery… and when you have the right fragrance, it gives you an air of confidence,” says the emerging actress, embodying the spontaneous spirit of a young Gabrielle. “Coco Chanel is that girl. She is unconventional.”

With lots more inevitably around the corner, Peak is nevertheless firmly rooted in the present. “I’m just existing and living in my truth and sharing my values,” she says. “Honestly, I think it’s simple. I hope people think that I never tried to be anything other than myself.”